Tag Archives: subordinate

BOOK LAUNCH: TYPICAL TALE OF AN INDIAN SALESMAN

Copyright@shravancharitymission

(Now available in both e-book and paperback in Amazon, Flipkart and onlinegatha)

    ‘Salesman’ is the living isthmus between the consumer and the distant plant. He is the ebullient performer between the two that brings about the market place happening. Therefore, it’ll only be right to say that, ‘a company is known by the salesman it keeps.’

    ‘Typical tale of an Indian Salesman’ is one such story of an Indian salesman Sooraj Chowdhary who hails from a small city. He has no coveted Ivy League qualification barring a B.A. degree. So, he struggles initially in life. But finally manages to join the Indian Corporate Inc as a salesman. Where, he works his way up, through countless uncertainties. To, finally come out victorious. During his long corporate journey, he works in several metros, state capitals, small towns and even rural belts. He also works for various industries and assignments and at various levels.

    The book takes you through the humongous markets of North, West and South of the Indian mainland, and even the island market of Andaman and Nicobar, located across the eastern shore of India. It starts with the modest beginning of the protagonist, but soon zooms into a success story. All along it tunnels through the customer, channel partner and the marketer. It also tussles between the front line sales offices and the head office. Where, you can almost feel a hands-on picturisation. 

    The book even showcases the juggernaut of the Indian Corporate vis-a-vis the complexities of India. It explains in great detail. What it takes for a salesman. To deliver, even, a packet of salt to the consumer, in his neighbourhood market.

    Written in fiction format it narrates in depth, the professional nuances of a salesman’s career. It explains in great detail, that apart from achieving billing, collection and market share—the magic numbers called targets. A salesman is also supposed to nurture new relationships with consumers to build long term customer base. 

    The book covers in great practicality, aspects that the protagonist-salesman, comes across, while functioning in his day-to-day job. So every lesson of marketing and sales is meticulously described in the book as a job function. To sensitise you. I’m giving below a few such points: 

-Direct selling, field work, learning from Chandni Chowk the wholesale market of Delhi.
-Fight for market leadership, Billing, collection, market share, outstanding, market forecasts, carpet bombing—marketing strategy
-Retail, wholesale, B2B, B2C
-Power of training, formal and informal learnings
-‘Process’ the 5th ‘P’ of marketing
-Customer meets
-Relocation, job changes
-Channel management, dealer development, dealer awards, rise and fall of dealerships, new generation in dealerships, franchisee appointments
-Product launches
-Boss subordinate relationship
-Executive versus entrepreneur in a salesman
-Building your own brand equity
-Sting of decision making
-Rare customer interface
-Encounter with market malady
-The power of TEVIIS—trust, ethics, value, integrity, innovation and value
-Avoid operating as a lone ranger
-Competition
-The power of initiative
-Team spirit
-The power of PAPs—Personal Audit points
-Strategy and tactics
-SCM challenges
-How to handle pressure
-Head Office vs front line sales
-Global challenges
-CRM, ERP
-Business communication
-Gift of the gab
-Career direction not always in your hands
-Projects and start-ups
-Manpower training
-Speak your mind
-Business opportunism
-Business diversification
-The rat race
-Learn to remember the salesman
-Political leader vs business leader
-Disconnect between education and employability 
The narration has chapters and within that sub-chapters to keep the focus of the reader in alignment.
The book is written by a salesman and is a tribute to his fraternity
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By Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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Our publications

GLOOM BEHIND THE SMILE

(Archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  

ONE TO TANGO … RIA’S ODYSSEY

(Archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture)

AADAB LUCKNOW … FOND MEMORIES

(Launched in Lucknow International Literary Festival 2014)

REFRACTIONS … FROM THE PRISM OF GOD

(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. Book was launched in Lucknow International Literary Festival 2016)

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

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ARTICLE: BOSSGIRI

Copyright@shravancharitymission

 

 

    The word ‘boss’ is perhaps the most dreaded word in any company. We all deal with various kinds of bosses in our career. I too have dealt with many in the past. The very expression as if pyramids naturally on words like the ‘leader’ or the ‘coach’ as if it is God gifted to hierarchy. But that is certainly not the case.

    In my long career, I too worked with a variety of them where each one had his own SWOT to mull. At times I even pondered if the boss is a collective strength of his subordinates together with his qualification, skill, talent and experience. And in the same ratiocination what then is the subordinate? But answers were not quite visible.

    In the long corporate saga of every executive that keeps unfolding from time to time it will be interesting to observe the type of bosses you come across. Some bosses are oven-baked with qualities of leadership and are excellent coaches. They are not stuck-up on hierarchy; and are devoid of any hangover about their tall qualification, wide experience and seniority. But a majority of them may not be like this.

    During my long innings, I interfaced various kinds of bosses. Where, I also took adequate pains to study the bosses of my colleagues and always kept an eye on my boss’s boss and never deviated from keeping my focus on the top boss, from where, actually, the culture of the organisation flowed.

    Annually, HR defines the KRAs of each functionary in the company but the grey area remains. The delicate relationship between the boss and the subordinate as there is always something ‘intra’ about it.

    A successful boss is a person who can extract maximum out of the ambience in the given environment. But for that to happen optimum tuning is required with the team. Sadly, some bosses only keep cribbing about the capabilities of their subordinates. Conversely subordinates tend to perform better if the boss is approachable and can add value in problem solving and for sure possesses the art of debottlenecking. This requires, both soft skills and talent and bosses who don’t have this in abundance, usually confine themselves to isolation.

TYPE OF BOSSES

    While dealing with your boss try and get to know more about the behavioural side of him. For all you know he might have feudalistic tendencies in him where he might consider you more of a constituent then a co-worker. Such bosses are like tyrants and prefer sycophancy to merit. So, one can call them feudal bosses. Then there are some bosses who are soft by nature and don’t demand much out of you, nor do they reprimand you, but they never ever do anything for you considering your worthiness. One can christen them as frigid bosses.

    The third variety are the ones who give their subordinates enough space to move around and train on the job; but themselves do not extend a helping hand in training you. But overall they are concerned about you and have a magnanimous heart. They are also open to learning from you on a selective basis. You may call them friendly bosses.

    But the most spectacular variety, are the ones who not only demand work out of their subordinates, but also keep coaching them to perform better. They also have the talent to train you on the job in case you are not skilled to perform the task. This is the prized catch: Boss+talent+coach.

    In this digital and high-tech world where talent is replacing experience every moment. The line between the boss and the subordinate is only getting hazier. So, there is need for bosses to move from ‘Bossgiri’ to a talent retentive boss.

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By Kamlesh Tripathi

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Share if you like it

*

Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

*

Our publications

GLOOM BEHIND THE SMILE

ONE TO TANGO … RIA’S ODYSSEY

AADAB LUCKNOW … FOND MEMORIES

REFRACTIONS … FROM THE PRISM OF GOD

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

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