Tag Archives: salesman

BOOK TALK: MRS FUNNY BONES

Copyright@shravancharitymission

Khidki (Window)

–Read India Read initiative–

MRS FUNNYBONES

TWINKLE KHANNA

    ‘A reader lives a thousand lives before he dies. The man who never reads lives only one—George R R Martin—American novelist. The book only elucidates the above quote, in content, language and even the format. As, one truly lives through Twinkle Khanna’s day-to-day chores, while reading it. I would hesitate from calling the title, a book. As that is a misnomer in itself. Truly speaking it is only a collection of Twinkle’s Sunday columns, tied into one hilarious spine.

    In all the two hundred and twenty five plus pages, one only breezes past Twinkle’s flurry of activities. Goodness! She has so much to do, so much to brood, so much to improve and above all so much to … guftagoo. Nevertheless, it is written quite vivaciously, but mostly in present tense. Where, one only gets to feel as if one is tied to a timepiece, as the narration keeps ticking episodically over the pages, seamlessly till chapters change: 8.15 a.m., 1.30 p.m., 1,45 p.m., 2 p.m., 2.30 p.m., 4 p.m., 4.15 p.m., 4.50 p.m., 5 p.m., 5.30 p.m., 7 p.m.

    It tosses out relevant day to day issues that are meticulously captured by the lady author. She tries to scoop out something out of nothing most of the times which is not easy to do. But then you also require that hilarious frame of mind to keep receiving the humour one after the other, at close intervals—a kind of deluge of some … subtle side-splitting.

    The story builds around her routine activities. And where, one even gets an opportunity to peek into the life of her super star husband, referred all throughout as the ‘man of the house.’ And her son, mostly and mildly reproached as, ‘the prodigal son’ together with the infant daughter as, ‘the baby girl.’ Well that is not all. There is also an interesting quick-witted Punjabi Mummyji, Twinkle’s mother-in-law. Who keeps adding enough masala to the pantomime, periodically, over the fast turning pages. But where, pages can turn for more than one reason. To be frank it is quite a bhan-mati-ka pitara if I may say so. In a nutshell, many lady readers, on quite a few pages would like to identify themselves, as the chief protagonist or at least aspire, to be one.

     Well if you’re looking for a thumping storyline or a plot this is certainly not the book. Plus you also need a particular mood to enjoy its funny occurrences and laughter filled happenings. Which in the normal context, you would get to read in the newspaper column once a week on a relaxed Sunday morning. So even the state of mind and timing are important for such titles where the plot and storyline are amiss.

    The narrative connotes to be a personal account of Twinkle Khanna—a mightily placed business woman with two children and a high profile husband. I would say she milks her day well, and also doesn’t hesitate in making a mountain out of the mole hill. At times one also wonders if it is a detailed biography of the ‘daily chores’ per se or a ‘to-do-list’ in the metaphoric sense. The book of course is an accumulation of her columns. So, laugh it out there and then. For there are no carry forwards in it.

    The book doesn’t impact you in any significant manner. But yes, floods you each moment with some interesting vignettes and needle precision sentences. The effervescence of which is not felt for long, especially when the pages are over.

    In the little room that the lady author had without a storyline or a plot she has done a good job and so have the publishers.

    A good read if you’ve not picked it up already.

*****

    This is an attempt to spark an interest in reading books. We may not get time to read all the books. But such reviews and synopsis will at least convey what the book is all about. 

By Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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Share it if you like it

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases especially cancer. Should you wish to donate for the cause. The bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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By Kamlesh Tripathi

*

https://kamleshsujata.wordpress.com

*

Share it if you like it

*

Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

*

Our publications

GLOOM BEHIND THE SMILE

(The book is about a young cancer patient. Now archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  

ONE TO TANGO … RIA’S ODYSSEY

(Is a book on ‘singlehood’ about a Delhi girl now archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture, Delhi)

AADAB LUCKNOW … FOND MEMORIES

(Is a fiction written around the great city of Nawabs—Lucknow. It describes Lucknow in great detail and also talks about its Hindu-Muslim amity. That happens to be its undying characteristic. The book was launched in Lucknow International Literary Festival of 2014)

REFRACTIONS … FROM THE PRISM OF GOD

(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. It was launched in Lucknow International Literary Festival 2016)

TYPICAL TALE OF AN INDIAN SALESMAN

(Is a story of an Indian salesman who is, humbly qualified. Yet he fights his ways through unceasing uncertainties to reach the top. A good read not only for salesmen. The book was launched on 10th February, 2018 in Gorakhpur Lit-Fest. Now available in Amazon, Flipkart and Onlinegatha

(ALL THE ABOVE TITLES ARE AVAILABLE FOR SALE IN AMAZON, FLIPKART AND OTHER ONLINE STORES OR YOU COULD EVEN WRITE TO US FOR A COPY)

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BOOK LAUNCH: TYPICAL TALE OF AN INDIAN SALESMAN

Copyright@shravancharitymission

(Now available in both e-book and paperback in Amazon, Flipkart and onlinegatha)

    ‘Salesman’ is the living isthmus between the consumer and the distant plant. He is the ebullient performer between the two that brings about the market place happening. Therefore, it’ll only be right to say that, ‘a company is known by the salesman it keeps.’

    ‘Typical tale of an Indian Salesman’ is one such story of an Indian salesman Sooraj Chowdhary who hails from a small city. He has no coveted Ivy League qualification barring a B.A. degree. So, he struggles initially in life. But finally manages to join the Indian Corporate Inc as a salesman. Where, he works his way up, through countless uncertainties. To, finally come out victorious. During his long corporate journey, he works in several metros, state capitals, small towns and even rural belts. He also works for various industries and assignments and at various levels.

    The book takes you through the humongous markets of North, West and South of the Indian mainland, and even the island market of Andaman and Nicobar, located across the eastern shore of India. It starts with the modest beginning of the protagonist, but soon zooms into a success story. All along it tunnels through the customer, channel partner and the marketer. It also tussles between the front line sales offices and the head office. Where, you can almost feel a hands-on picturisation. 

    The book even showcases the juggernaut of the Indian Corporate vis-a-vis the complexities of India. It explains in great detail. What it takes for a salesman. To deliver, even, a packet of salt to the consumer, in his neighbourhood market.

    Written in fiction format it narrates in depth, the professional nuances of a salesman’s career. It explains in great detail, that apart from achieving billing, collection and market share—the magic numbers called targets. A salesman is also supposed to nurture new relationships with consumers to build long term customer base. 

    The book covers in great practicality, aspects that the protagonist-salesman, comes across, while functioning in his day-to-day job. So every lesson of marketing and sales is meticulously described in the book as a job function. To sensitise you. I’m giving below a few such points: 

-Direct selling, field work, learning from Chandni Chowk the wholesale market of Delhi.
-Fight for market leadership, Billing, collection, market share, outstanding, market forecasts, carpet bombing—marketing strategy
-Retail, wholesale, B2B, B2C
-Power of training, formal and informal learnings
-‘Process’ the 5th ‘P’ of marketing
-Customer meets
-Relocation, job changes
-Channel management, dealer development, dealer awards, rise and fall of dealerships, new generation in dealerships, franchisee appointments
-Product launches
-Boss subordinate relationship
-Executive versus entrepreneur in a salesman
-Building your own brand equity
-Sting of decision making
-Rare customer interface
-Encounter with market malady
-The power of TEVIIS—trust, ethics, value, integrity, innovation and value
-Avoid operating as a lone ranger
-Competition
-The power of initiative
-Team spirit
-The power of PAPs—Personal Audit points
-Strategy and tactics
-SCM challenges
-How to handle pressure
-Head Office vs front line sales
-Global challenges
-CRM, ERP
-Business communication
-Gift of the gab
-Career direction not always in your hands
-Projects and start-ups
-Manpower training
-Speak your mind
-Business opportunism
-Business diversification
-The rat race
-Learn to remember the salesman
-Political leader vs business leader
-Disconnect between education and employability 
The narration has chapters and within that sub-chapters to keep the focus of the reader in alignment.
The book is written by a salesman and is a tribute to his fraternity
**

By Kamlesh Tripathi

*

https://kamleshsujata.wordpress.com

*

Share if you like it

*

Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

*

Our publications

GLOOM BEHIND THE SMILE

(Archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  

ONE TO TANGO … RIA’S ODYSSEY

(Archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture)

AADAB LUCKNOW … FOND MEMORIES

(Launched in Lucknow International Literary Festival 2014)

REFRACTIONS … FROM THE PRISM OF GOD

(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. Book was launched in Lucknow International Literary Festival 2016)

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

*****

 

A MAGGI SALESMAN’S HEART IN CONVERSATION WITH HIS MIND

Copyright@shravancharitymission

By Kamlesh Tripathi

c3 maggi salesman

A MAGGI SALESMAN’S HEART IN CONVERSATION WITH HIS MIND

Heart:  I just don’t feel good these days.

Mind: But why, what happened?

Heart: Arrey yaar for the past five years I’ve been selling ‘Maggi Noodles’ thinking it is perfectly healthy and suddenly the lab tests by FSSAI reveal it has a high lead content which is extremely bad for health.

Mind: But that’s not your fault. As a loyal salesman you did what the company told you to do–sell. Plus, you have your wife and kids to look after. So you if won’t sell who will? And, as a matter of fact there are many salesmen who even sell cigarettes and liquor both being killer products, for the sake of their career, family and themselves; so how should they feel?

Heart: But there is a huge difference between the two situations; for a salesman selling liquor or cigarettes knows he is selling poison to his customer, and the customer too knows he is buying poison and that squares off. But in this case neither I, nor the customer, mostly children, knew they were consuming something poisonous, not good for health. And, considering it safe, I must fed thousands of Maggi packets to my own children, and today my wife and children question my wisdom and integrity when they see the product being banned on TV.

Mind: But you haven’t done it knowingly, so you shouldn’t feel guilty. And for all this while your company kept advertising it’s a quality product and perhaps the safest to consume. Am I right?

Heart: Yes you’re right. But I guess the company forgot the meaning of quality. Where, I always thought quality means, deliver what you promise, but in the case of Maggi it was not so. And the Food Safety and Standards authority of India also kept sleeping all this while, and they should also take the blame.

Mind: What is done is done, and can’t be undone, but what are you planning for your future.

Heart: Well, I haven’t thought about all that. But yes, I guess in the last five years I too could have taken a personal initiative, like that food inspector in Barabanki town, to get Maggi tested, but I didn’t. We often trust big names and brands for the simple reason that we believe they will deliver what they promise. But this was not the case here. And even brand ambassadors ditch the consumers.

Recently Nestle India had to destroy ‘Maggi noodle’ stocks worth three hundred and fifty crores as same was banned by Government of India, because tests revealed it had high lead content.

We have many dutiful salesmen in the food industry, putting their heart and soul together, in bringing about various delicious food products to customers across the world. And in this fraternity we also have Maggi salesmen. And there is no need for them to feel guilty, for, they have only done their duty in providing what the customer wanted and it was for Nestle to have ensured quality—deliver what you promise which they couldn’t. And so, I will not be surprised if this turns out to be one of the biggest cases of brand erosion under a big banner.

Title : Mahindra rise moment of Life

‘MAHINDRA RISE MOMENT’ OF MY LIFE

BECOMING MARKET LEADER IN TAMILNADU

    In the year 1991 I was transferred from Jaipur to Chennai as Area Manager. It was a sector shift from Automotive to Farm Equipment. A cross country movement and an exposure to a new work culture. And I vividly remember, how a colleague of mine had even jokingly remarked at that time about my transfer from automobiles to tractors–‘So Kamlesh! now your ‘speed’ reduces but ‘torque’ increases.’ Quite connoting to the characteristics of an automobile and a tractor. But there was a bigger barrier beyond speed and torque. That was the local vernacular ‘Tamil language’ that was utter Greek to me. And my palate that was not akin to the local culinary in all frankness. So, I felt, overall, it was a dim and a losing proposition for me. I landed in Chennai draped in apprehensions. Not knowing fully the local ball game. Yet I was oozing with some valid convictions and arrived procedures as a springboard.

    As a territory, I had Tamilnadu (TN), Kerala and the Andamans. To sell and service, the rugged, Red Mahindra Tractor. Therefore, I needed to rub shoulders with TAFE the local giant. I was told we had an effective network of well laid out, ebullient, dealers and officers. The HO mandate was to become Market leader in two years. More pronounced and reminded often by M&M icon Mr Alan Durante, President and Head of Marketing, AD & FES then.

    If my memory serves me right. TN market was then on an upswing and hovering around 8k-10k tractors annually, between 1992 -1996. TAFE were market leaders, followed by us. But the gap was only widening. With great expectations I had landed in Chennai. When, I decided to do three simple things that I thought would help us achieve our goals:

1.     I took a whirlwind tour of all Dealerships. Basically to establish an effective interpersonal rapport with the owners and their employees that was required as a force multiplier, and even more because I hailed from the North. Bought an English to Tamil translation book to learn and remember some key words. Required for day to day business.

2.     Took a complete inventory of Dealer infrastructure- (hardware, software, systems and processes) from all our Dealerships and branches and did a similar exercise for competitors. To understand where we stood. And, that was an eye opener.

3.     Launched a local ground level tactics “To be the best in each activity.”  Such as paid up stock, availability of spare parts, Dealer finance, Manpower training, Showroom display, Field contact, Tractor workshop record, Vehicle downtimes, Dealer branches and service points for doorstep service.

    During my first year in Chennai. We did not get significant results. To establish ourselves as market leaders. But on realising our level of activities. TAFE too pulled up their socks and started with aggressive wholesale, in districts of Chengalpet, Madurai and Tirunelvelli. I still remember the stinkers I then used to get from Mr Alan for not becoming market leaders.

    But the crafty tempest of TAFE did not deter us, and we continued with our sincere efforts in programming and monitoring the market almost on a daily basis.

    And then on a particular month in F-93, if I remember correctly. We did become Market Leaders for that particular month beating TAFE in their own home ground. For a couple of months we played down this big achievement. To let any fluke pass over. But our efforts were beginning to manifest and soon we became market leaders in all 25, 35 and 45 HP categories.

    Soon Chennai office was also adjudged runners-up, winners and runners-up in financial year’s f-93, f-94 and f-95 in Area Office performance award.

        Today I realise. That was truly a ‘Mahindra rise moment’ for me.

By Kamlesh Tripathi

shravancharitymission@gmail.com

By Kamlesh Tripathi

*

https://kamleshsujata.wordpress.com

*

Share it if you like it

*

Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

*

Our publications

GLOOM BEHIND THE SMILE

(Archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  

ONE TO TANGO … RIA’S ODYSSEY

(Archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture)

AADAB LUCKNOW … FOND MEMORIES

(Launched in Lucknow International Literary Festival 2014)

REFRACTIONS … FROM THE PRISM OF GOD

(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. Book was launched in Lucknow International Literary Festival 2016)

TYPICAL TALE OF AN INDIAN SALESMAN

Story of an Indian salesman who is lowly qualified but fights his ways through uncertainities to reach the top. A good read for all salesmen. Now available in Amazon.com

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

*****