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BOOKISH VIEW: SUPERSTAR INDIA–FROM INCREDIBLE TO UNSTOPPABLE–SHOBHAA DE

Copyright@shravancharitymission

Khidki (Window)

–Read India Read initiative–

TITLE: SUPERSTAR INDIA

–FROM INCREDIBLE TO UNSTOPPABLE–

SHOBHAA DE

PUBLISHED BY PENGUIN IN 2008– 456 pages 

Abridged for a quick read

 

    The book is full of masala … quite like the proverbial Bhanmati ka pitara—the wonder casket. It seems, whatever, dawned her mind and heart. She just penned it down—so in many ways she has opened her heart. Shobhaa is, as old as independent India. So, she runs through India keeping that in mind, in her flamboyant narrative style. But the content is quite scattered and even skewed at places. In fact any regular gazer of a newspaper or a periodical may find a great amount of familiarity with the content. So, while reading the book the reader might just start reminiscing, where he or she had read it earlier. As ‘SUPERSTAR INDIA’ is not some deeply treasured secret in this day and age of internet, driven by search engines, and the aggressive paper and electronic media. So a lot of it seems to be a lift-off from there. True enough. The book is well styled, well ornamented, orotund, and is quite generous. With the munificent usage of ‘within-the-brackets’ that simplifies or elaborates the meaning of many of its subtle sentences—her aristocratic and well born writing style—I guess. Also, in galore there are ellipses and punctuation marks. The narration is loudly verbose but with sound construct of sentences, of course to zenith the literary astuteness. In a nutshell it is a good detailing of, the already circulating India’s contemporary and ancient history of those times, in a monotonous and drowsy speed and style. Where, she could have sharpened the content by not leaving it open ended and maybe with some sub-chapters and even span breakers.

    Nevertheless, the book also has some latent strengths, within the long spans of boredom. She is indeed very bold and doesn’t spare anyone which is plus point. She brings in a wide range of topics. But it doesn’t tie up all to well, to derive any lessons of life. So an average reader may not find it very interesting. Especially, if he has mistook the book for an interesting stretched out story. Although the title of the book is SUPERSTAR INDIA. But in reality she is more critical than appreciative about her. Where, I’m forced to think. As to why did Shobhaa think of writing this book at all? It remains a mystery to me. Did she want to criticize the West? Or did she want to praise India. Down the line she also criticizes Indian men to raise the flag of Indian women? She praises India only when she compares her with the Western World. Otherwise, she is critical about her most of the times.

    She starts off well with her visit to Agra but then she goes all over the place after some sixty odd pages. Where, she covers personalities, political system, Indian beliefs, Hollywood, Bollywood, the Mayawatis and the ilks, schedule caste and tribe in great detail. 

    She downloads most of what she knows about India. But then it does not add up to a formidable plot. No doubt she throws her heart out, by being abusive, frank and quite unbothered. But all of that doesn’t churn into an interesting read. Let’s not forget the acid test of any book is the impact it leaves behind after you’ve completed it. She has flagged some great facts and some interesting points as mentioned below:

    People still correlate Bollywood with old songs and not the new ones/She appreciates India here and there, but also criticizes her, no end. But when she compares India with the western world she begins to praise her/Describes how India is evolving sexually/Talks about Indian realities/Promotes the Taj Mahal/Paints a picture of Indian hospitality/Book satisfies the Indian ego but only partially. As it even magnifies the chinks of Indian civilzation/Reveals many hidden facts about Indian Corporate Inc/Facts about foreign citizens of Indian origin … like Zubin Mehta and Laxmi Narain Mittal to name a few/India’s great culture of sacrifice/She sounds like an American Born Confused Desi (ABCD) herself. When she makes fun of Indians when it comes to their age old customs and habits/Her views are quite clear about how we treat our elders/describes an Indian family life/ She also talks of metro cities and its cultures but doesn’t go so much in detail about the rural areas barring the established religious and social practices/Indian weddings including destination weddings/Intermittently even speaks of her family/Talks about big brother America and page 3 culture/At quite a few places it is India versus the Western world/Talks of Indian spices in the US/Talks of Indians being superior in many ways where she builds the tempo in certain pages/Very vividly she describes the contemporary lifestyle  of the Indian megapolis/Indian shamelessness while defecating in the open/She even errs out to see love making in Bombay chawls/Bathroom habits/Death rituals/Bombay municipal corporation/Describes Indians as sex machines/Writes quite bluntly about sex/Talks about ‘nazar’—the evil eye. And calls herself a firm believer of that/She even talks of death rituals/ She is very bold and doesn’t spare anyone—is what I liked about the book/She is descriptive but doesn’t connect the dotted lines/ She describes the lives in China and Pakistan quite well.

 Some catchy lines from the book

    ‘When all hell fails, we pull out Gandhi. The Mahatma has saved India’s ass in more ways than one. If he only knew how frequently and arbitrarily we use the Gandhi trick to impress outsiders.’

    ‘Most Indians are like elastic bands, ready to stretch themselves or shrink, depending on circumstances.’

    ‘Adjust’ is a favourite word in India, and is used across the board, even by those who barely speak intelligible English.’

    ‘The trouble is Indians aren’t used to being prosperous. We are more comfortable dealing with poverty—after all, poverty is a staple here, and has been for centuries.’

    Well … if you have the glorious time and patience pick it up.

*****  

By Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases especially cancer. Should you wish to donate for the cause. The bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

*

By Kamlesh Tripathi

*

https://kamleshsujata.wordpress.com

*

Share it if you like it

*

Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

*

Our publications

GLOOM BEHIND THE SMILE

(The book is about a young cancer patient. Now archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  

ONE TO TANGO … RIA’S ODYSSEY

(Is a book on ‘singlehood’ about a Delhi girl now archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture, Delhi)

AADAB LUCKNOW … FOND MEMORIES

(Is a fiction written around the great city of Nawabs—Lucknow. It describes Lucknow in great detail and also talks about its Hindu-Muslim amity. That happens to be its undying characteristic. The book was launched in Lucknow International Literary Festival of 2014)

REFRACTIONS … FROM THE PRISM OF GOD

(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. It was launched in Lucknow International Literary Festival 2016)

TYPICAL TALE OF AN INDIAN SALESMAN

(Is a story of an Indian salesman who is, humbly qualified. Yet he fights his ways through unceasing uncertainties to reach the top. A good read not only for salesmen. The book was launched on 10th February, 2018 in Gorakhpur Lit-Fest. Now available in Amazon, Flipkart and Onlinegatha

(ALL THE ABOVE TITLES ARE AVAILABLE FOR SALE IN AMAZON, FLIPKART AND OTHER ONLINE STORES OR YOU COULD EVEN WRITE TO US FOR A COPY)

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BOOK LAUNCH: TYPICAL TALE OF AN INDIAN SALESMAN

Copyright@shravancharitymission

(Now available in both e-book and paperback in Amazon, Flipkart and onlinegatha)

    ‘Salesman’ is the living isthmus between the consumer and the distant plant. He is the ebullient performer between the two that brings about the market place happening. Therefore, it’ll only be right to say that, ‘a company is known by the salesman it keeps.’

    ‘Typical tale of an Indian Salesman’ is one such story of an Indian salesman Sooraj Chowdhary who hails from a small city. He has no coveted Ivy League qualification barring a B.A. degree. So, he struggles initially in life. But finally manages to join the Indian Corporate Inc as a salesman. Where, he works his way up, through countless uncertainties. To, finally come out victorious. During his long corporate journey, he works in several metros, state capitals, small towns and even rural belts. He also works for various industries and assignments and at various levels.

    The book takes you through the humongous markets of North, West and South of the Indian mainland, and even the island market of Andaman and Nicobar, located across the eastern shore of India. It starts with the modest beginning of the protagonist, but soon zooms into a success story. All along it tunnels through the customer, channel partner and the marketer. It also tussles between the front line sales offices and the head office. Where, you can almost feel a hands-on picturisation. 

    The book even showcases the juggernaut of the Indian Corporate vis-a-vis the complexities of India. It explains in great detail. What it takes for a salesman. To deliver, even, a packet of salt to the consumer, in his neighbourhood market.

    Written in fiction format it narrates in depth, the professional nuances of a salesman’s career. It explains in great detail, that apart from achieving billing, collection and market share—the magic numbers called targets. A salesman is also supposed to nurture new relationships with consumers to build long term customer base. 

    The book covers in great practicality, aspects that the protagonist-salesman, comes across, while functioning in his day-to-day job. So every lesson of marketing and sales is meticulously described in the book as a job function. To sensitise you. I’m giving below a few such points: 

-Direct selling, field work, learning from Chandni Chowk the wholesale market of Delhi.
-Fight for market leadership, Billing, collection, market share, outstanding, market forecasts, carpet bombing—marketing strategy
-Retail, wholesale, B2B, B2C
-Power of training, formal and informal learnings
-‘Process’ the 5th ‘P’ of marketing
-Customer meets
-Relocation, job changes
-Channel management, dealer development, dealer awards, rise and fall of dealerships, new generation in dealerships, franchisee appointments
-Product launches
-Boss subordinate relationship
-Executive versus entrepreneur in a salesman
-Building your own brand equity
-Sting of decision making
-Rare customer interface
-Encounter with market malady
-The power of TEVIIS—trust, ethics, value, integrity, innovation and value
-Avoid operating as a lone ranger
-Competition
-The power of initiative
-Team spirit
-The power of PAPs—Personal Audit points
-Strategy and tactics
-SCM challenges
-How to handle pressure
-Head Office vs front line sales
-Global challenges
-CRM, ERP
-Business communication
-Gift of the gab
-Career direction not always in your hands
-Projects and start-ups
-Manpower training
-Speak your mind
-Business opportunism
-Business diversification
-The rat race
-Learn to remember the salesman
-Political leader vs business leader
-Disconnect between education and employability 
The narration has chapters and within that sub-chapters to keep the focus of the reader in alignment.
The book is written by a salesman and is a tribute to his fraternity
**

By Kamlesh Tripathi

*

https://kamleshsujata.wordpress.com

*

Share if you like it

*

Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

*

Our publications

GLOOM BEHIND THE SMILE

(Archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  

ONE TO TANGO … RIA’S ODYSSEY

(Archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture)

AADAB LUCKNOW … FOND MEMORIES

(Launched in Lucknow International Literary Festival 2014)

REFRACTIONS … FROM THE PRISM OF GOD

(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. Book was launched in Lucknow International Literary Festival 2016)

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

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