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(Now available in both e-book and paperback in Amazon, Flipkart and onlinegatha)

    ‘Salesman’ is the living isthmus between the consumer and the distant plant. He is the ebullient performer between the two that brings about the market place happening. Therefore, it’ll only be right to say that, ‘a company is known by the salesman it keeps.’

    ‘Typical tale of an Indian Salesman’ is one such story of an Indian salesman Sooraj Chowdhary who hails from a small city. He has no coveted Ivy League qualification barring a B.A. degree. So, he struggles initially in life. But finally manages to join the Indian Corporate Inc as a salesman. Where, he works his way up, through countless uncertainties. To, finally come out victorious. During his long corporate journey, he works in several metros, state capitals, small towns and even rural belts. He also works for various industries and assignments and at various levels.

    The book takes you through the humongous markets of North, West and South of the Indian mainland, and even the island market of Andaman and Nicobar, located across the eastern shore of India. It starts with the modest beginning of the protagonist, but soon zooms into a success story. All along it tunnels through the customer, channel partner and the marketer. It also tussles between the front line sales offices and the head office. Where, you can almost feel a hands-on picturisation. 

    The book even showcases the juggernaut of the Indian Corporate vis-a-vis the complexities of India. It explains in great detail. What it takes for a salesman. To deliver, even, a packet of salt to the consumer, in his neighbourhood market.

    Written in fiction format it narrates in depth, the professional nuances of a salesman’s career. It explains in great detail, that apart from achieving billing, collection and market share—the magic numbers called targets. A salesman is also supposed to nurture new relationships with consumers to build long term customer base. 

    The book covers in great practicality, aspects that the protagonist-salesman, comes across, while functioning in his day-to-day job. So every lesson of marketing and sales is meticulously described in the book as a job function. To sensitise you. I’m giving below a few such points: 

-Direct selling, field work, learning from Chandni Chowk the wholesale market of Delhi.
-Fight for market leadership, Billing, collection, market share, outstanding, market forecasts, carpet bombing—marketing strategy
-Retail, wholesale, B2B, B2C
-Power of training, formal and informal learnings
-‘Process’ the 5th ‘P’ of marketing
-Customer meets
-Relocation, job changes
-Channel management, dealer development, dealer awards, rise and fall of dealerships, new generation in dealerships, franchisee appointments
-Product launches
-Boss subordinate relationship
-Executive versus entrepreneur in a salesman
-Building your own brand equity
-Sting of decision making
-Rare customer interface
-Encounter with market malady
-The power of TEVIIS—trust, ethics, value, integrity, innovation and value
-Avoid operating as a lone ranger
-The power of initiative
-Team spirit
-The power of PAPs—Personal Audit points
-Strategy and tactics
-SCM challenges
-How to handle pressure
-Head Office vs front line sales
-Global challenges
-Business communication
-Gift of the gab
-Career direction not always in your hands
-Projects and start-ups
-Manpower training
-Speak your mind
-Business opportunism
-Business diversification
-The rat race
-Learn to remember the salesman
-Political leader vs business leader
-Disconnect between education and employability 
The narration has chapters and within that sub-chapters to keep the focus of the reader in alignment.
The book is written by a salesman and is a tribute to his fraternity

By Kamlesh Tripathi




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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:


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(Archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  


(Archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture)


(Launched in Lucknow International Literary Festival 2014)


(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. Book was launched in Lucknow International Literary Festival 2016)




IT party is over. Now’s the time to reinvent or die


New Doc 62_1

India requires 12 million new jobs a year. But very few know where it’ll come from. This article “IT party is over. Now’s time to reinvent or die” by Ravi Venkatesan makes some valid points such as:

  • Automation can displace a third of all jobs within three years.
  • Infosys CEO aims at increasing revenue per employee by 50%
  • New technologies are destroying old jobs but creating many new ones
  • Whatever skills we have will largely be irrelevant in a decade and all qualifications have a shelf life
  • The future will not be kind to people who are not curious and no interest in reading and learning
  • Indian youth largely needs to move into an entrepreneurial drive when jobs are scarce

IT party is over. Now’s the time to reinvent or die

By invitation- Ravi Venkatesan

Former chairman- Microsoft India

TOI 31.5.15

India’s IT industry is unlikely to remain the amazing job engine that it has been. For the past two decades, the fastest way to increase your income has been to land a job with an IT company. The industry has provided a ticket to prosperity for millions of young Indians; children of security guards, drivers, peons and cooks catapulted themselves and their families firmly into the middle class in a single generation by landing a job in a BPO. Hundreds of engineering colleges mushroomed overnight churning out over a million graduates a year to feed the insatiable demand of India’s IT factories.

This party is coming to an end. A combination of slowing demand, rising competition and technological change means that companies will hire far fewer people. And this is not a temporary blip—this is the new normal. Wipro’s CEO has bravely admitted that automation can displace a third of all jobs within three years while Infosys CEO Sikka aims to increase revenue per employee by 50%. Even Nasscom, the chronically optimistic industry association, admits that companies will hire far fewer people. Not only will the lines of new graduates waiting for job offers grow rapidly longer every year, but so too will the lines of the newly unemployed as all companies focus more on utilization, employee productivity and performance. Employees doing tasks that can be automated, the armies of middle managers who supervise them and all those with mediocre performance reviews and without hot skills are living on borrowed time.

So what do you do if you are a member of these endangered species? What constitutes good career advice in these times? I’d say that the first thing is to embrace reality and recognize that the same has changed for good. The worst thing to do is be wishful and wait for the good times to return. They won’t. But there are still lots of opportunities. What’s happening in the industry is ‘creative destruction.’ New technologies are destroying old jobs but creating many new ones. There is an insatiable demand for developers of mobile and web applications. For data engineers and scientists. For cyber security expertise. So for anyone who is quick learner, anyone with real expertise, there will be abundant opportunities.

There has also never been a better time for anyone with an iota of entrepreneurial instinct. India is still a supply constrained economy and so there is room to start every kind of business: beauty parlour, bakery, catering, car-washing, mobile/ electronics repair, laundry, housekeeping, tailoring. For entrepreneurs with a social conscience, there is a massive need for social enterprises that deliver affordable healthcare, education and financial services. Not only are there abundant opportunities but startups are “in” and there is no shame at all in failure. The ranks of angel investors are swelling and it has never been so easy to get funded. There is even a website, www.deasra.in that provides step-by-step instructions to would-be entrepreneurs.

For those who prefer a good old fashioned job, there are abundant jobs in old economy companies which are struggling to find every kind of talent—accountants, manufacturing and service engineers, sales reps. Technology is enabling the emergence of a new sharing ‘sharing services’ such as Uber or Ola that enable lucrative self-employment; it is not uncommon to find cab drivers who make Rs 30,000-40,000 a month.

My main point should be clear. While India may have a big challenge overall in creating enough jobs for its youthful population, at the individual level there is no shortage of opportunities. The most important thing is a positive attitude. The IT boom was a tide that lifted all boats—even the most mediocre ones. However, this has bred an entitlement mentality and a lot of mediocrity. To prosper in the new world, two things will really matter. The first is the right attitude. This means a hunger to succeed. Being proactive in seeking opportunities, not waiting either till you are fired or for something to drop into your lap. A willingness to take risk and the tenacity to work hard and make something a success. Humility. Frugality. The second is the ability to try and learn new things. The rate of change in our world is astonishing; whatever skills we have will largely be irrelevant in a decade. People are also living much longer. So the ability to learn new things, develop new competencies and periodically reinvent ourselves is a crucial one. Sadly, too many of us have no curiosity and no interest and no interest in reading and learning. The future will not be kind to such people.

“The snake which cannot cast its skin has to die.” –Friedrich Nietzsche.