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ARTICLE- MIND THE BRAND IMAGE OF YOUR SURNAME

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Oxford dictionary defines the word ‘surname’ as a ‘hereditary name common to all members of a family.’ And in India many families can have the same surname, provided it comes down their lineage and is acceptable to them. In other words surnames are just family, caste or even trade and trait names. But certain towering personalities take their surnames to unimaginable heights and some bring it down. But bringing it down is only okay till it doesn’t start affecting the generic surname in an adverse manner.

Let us start with the father of the nation’s surname- Gandhi. I would call it one of the tallest surnames of the world. Today, Gandhi is almost a synonym for non-violence, freedom struggle and nobility. Many Gandhis may have come and gone thereafter, but this one Gandhi, the father of the nation has stood the ground; thereby raising the brand image of this surname.

Today, some contemporary and tall Gandhis, appear in certain ways, to be in ethereal sync with the father of the nation’s surname, even if they are not up there. Just as Indra and Rajiv Gandhi became the Prime Minister of India, Sonia Gandhi the Congress President and Chairperson of the UPA and Rahul Gandhi Vice President of the Congress Party. And, so the overall brand image of surname ‘Gandhi’ deceptively conveys, as if all Gandhis are a towering personality by default. And in some way or the other guiding India, and could even be dynastical. Surname ‘Nehru’ too had a strong brand image but never got the critical mass to surge ahead, I guess.

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It is typical of India, certain surnames always zoom you to certain professions, traits and banners. Just as the Khans, the three top stars of India; remind you of acting under the Bollywood banner- the famous trio of Shahrukh, Salman and Amir. But then one Khan could be known as a trouble maker that pulls down the brand image of other Khans. And, the Kapoors, who too remind you of the erstwhile number one family of Bollywood; Prithviraj and Raj Kapoor. And this is how certain brand images of certain surnames have been built.

And, then the Ambanis sounding generic to business; reminds you of Dhirubhai Ambani and his sons Mukesh and Anil now running the biggest business empire of the country. While we come to sports, Tendulkar, Gavaskar and Amarnath brothers connect you to cricket in the manner Amritraj brothers connected you to lawn tennis to name a few sportsmen.

And, I can’t move ahead unless I talk about one of India’s most famous surnames ‘Singh.’ It signifies the ruling class of India. Even the Sikhs as a community wear this famous surname. Many Rajas and erstwhile rulers have used this surname Singh and have given it a high brand image. Lord Rama too was from this clan. Some famous Singhs of India are Dr Karan Singh, Giani Zail Singh and Dr Manmohan Singh who unfortunately got reworded to Maunmohan Singh. But, then, where do we place the famous Yadav Singh involved in this huge scam in Noida.

Then you have one of the oldest and strongest surnames in the name and style of ‘Yadav.’ It originates from Lord Krishna, a Yaduvanshi and therefore considered holy. But then how does it battle the whining cry of criminals such as Pappu Yadav, Lalu Yadav and the more recent ones Shiv Kumar Yadav involved in rape crime. And the lackluster Mulayam Singh Yadav and Akhilesh Yadav who need to do much more in the stream of governance. Probably boxer Vikas Yadav and psephologist-cum-politician Yogendra Yadav bring some reprieve.

‘Modi’ was never a strong surname brand in India. But there again one towering personality like Narendra Modi has made the surname ‘Modi’ as an international brand now having being picked as number two out of thirty most performing of the world leaders.

article: The magic art of ‘Chamchagiri’

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    Word #chamchagiri (sycophancy) requires no introduction. Even the so-called English gentry of our country understands it well enough. And, in India, nothing meaty can be obtained without this art of arts, more precisely, the mother of all arts.

    During our lifetime, we all aspire to become qualified professionals, such as an engineer, a doctor, a lawyer, a bureaucrat, a chartered accountant, and the list goes on and on, for which we go to professional colleges and even qualify through tough exams. But, for this particular ‘art’, you needn’t go to any University to obtain a degree. Yet it remains the most powerful tool of success in contemporary times.

BUT, WHY CHAMCHAGIRI?

    Because it is a two-way requirement and has now become a status symbol. If you call yourself a VIP, you must have chamchas around you. Without chamchas, you don’t qualify as a VIP. Conversely, to survive, grow and secure yourself, you also need to do Chamchagiri. Perhaps that increases your tailwind and catapults you way ahead of the competition.

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HISTORY OF CHAMCHAGIRI

    It was always there. We have glaring examples of Chamchas operating out of darbars and courts of erstwhile Rajwaras and Kings, in tall Empires, and even in hallowed establishments.

    But in earlier times, it was considered a menial habit almost close to beggary, which has now evolved into a refined and potent art that pays handsome lifetime dividends, which not everyone can learn. Its crafty students are found buzzing around the bureaucratic circles, in corporate corridors, swarming the political circles around parliament and Assembly, and at times it also seeps into the forbidden judiciary.

    While some people through chamchagiri have escalated the growth of their career by coining catchy statements like ‘Indira is India and India is Indira’ made by Dev Kant Barua, the then Congress President. Others have shown it through self-arrival, traits and gestures. Such as a Chief Minister picking up the chappals of the Prime Minister’s son and making him wear them again, while they slipped out in a muddy field during a political campaign. Some more examples that stand tall in my memory are a Police officer touching a senior neta’s feet, in full Police uniform. Security personnel cleaning the sandal of the lady Chief Minister, and also the state-of-the-art gesture of prostrating in front of the lady Chief Minister of Tamil Nadu, Mrs J Jayalalithaa.

    But a recent one that I saw looked a little desperate. This Chamcha had a red plate above his car number plate that read, ‘Vidhayak ka Pratinidhi’ (Representative of MLA). Trying to please his master by becoming his representative. Some Chamchas learn this telling art just to make a living and not to catapult their careers, which is still understandable, like the one above.

    I have often thought about the genesis of this disease called ‘Chamchagiri.’ To me, it always appeared as a colonial and a feudal requirement for better survival. But the hangover of it has only increased when it should have gone down with the world becoming more business-like.

    And, if chamchagiri can get you two square meals, I would send calling for the HRD ministry to at least announce a ‘Certificate course’ in the subject to reduce unemployment for now.

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By Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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Our publications

GLOOM BEHIND THE SMILE

ONE TO TANGO … RIA’S ODYSSEY

AADAB LUCKNOW … FOND MEMORIES

REFRACTIONS … FROM THE PRISM OF GOD

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

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Article-THE FASCINATING TALE OF PARIJAAT TREE

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I LOVE MY INDIA-series

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    In the manner it is believed that Gods and Asuras (demons) claimed ‘Amrit’ by churning the ocean, in the great mythological event of Samundra Manthan,’ which happens to be the genesis of the world famous ‘Kumbh Mela’ now considered the biggest spiritual congregation on earth. In the same manner it is also believed that either Lord Krishna or Arjun brought the Parijaat Tree from heaven.

THE TREE

    Parijaat is a Baobab tree considered sacred. Located in the village of Kintoor, near district Barabanki in Uttar Pradesh. In botanical terms Parijaat is known as Adansonia Digitata and is placed in a special category, because it does not produce either fruits or seeds and neither can its branch cuttings be planted to reproduce a second Parijaat tree. This is a unisex male tree and the botanist say there is no such tree anywhere else to be found. The leaves of the tree in the lower part have five tips like the fingers of a hand, while in the upper parts it has seven.

    Parijat has beautiful small flowers, with snow-white petals, five in number and a red stalk and after drying the flowers take to a golden tinge. The flower blooms only at night and sheds before sunrise, and it also has medicinal value. Parijaat blossoms very occasionally, with very few flowers, but when it does, that is after the season of ‘Ganga Dashehra’ its fragrance spreads far and wide. The age of this tree is said to be some 1000 to 5000 years and the perimeter of the trunk is around 50 feet and the height around 45 feet.

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Mythology

    Kintoor is named after Kunti, mother of Pandavas and is about 38 km east, of district headquarters Barbanki. There also exists a number of ancient temples and their remains around this place. Near the temple established by Kunti, is this special tree called Parijaat which is said to have grown out of Kunti’s ashes.

    There are many other legends about this tree that find popular acceptance. One being, Arjun brought it from heaven and Kunti offered its flowers to Lord Shiva.

    There is also a sad romantic myth. According to which Princess Parijataka was in love with Sun, but her love was never reciprocated. Having lost in love, she committed suicide and from her ashes rose, the Parijaat tree. Since she is unable to bear the sight of her love during the day, she blooms only at night, and sheds the flowers as tears, before the sun rises.

    Another story is, Lord Krishna brought this tree for his beloved queen Satyabhama or Rukmini. According to Harivansh Puraan the Parijaat Tree is a Kalpavriksh or wish bearing tree, which, apart from this one is only found in the heaven. New-weds visit the tree for blessings, and every Tuesday a fair is held where local people worship the tree.

    Some myths go on to say, that the tree sheds its tears on the touch of the first rays of the sun. The fragrant flowers spread their fragrance in the entire area during the day, as a sign of undying love for her lover, the Sun.

    Another myth has a romantic link, but is a bone of contention. According to this myth, the Parijat tree was planted in Indralok (the abode of Lord Indra) which was one of the gifts received from the Samudra Manthan. It was thus a celestial plant, not available on earth. To sow seeds of discord, Narada, brought some flowers from Indralok and gave them to Lord Krishna. And waited to see, to which of his wife Krishna gave the flowers to. Finally Krishna gave the flowers to Rukmini. On seeing this, Narada went to Satyabhama; Krishna’s other wife and told her about it.

    On hearing this Satyabhama’s felt very jealous. Then Narada went on to give her a solution. He suggested that she should insist on Krishna getting the plant itself from Indralok and plant it at her home, instead of a few flowers. Satyabhama decided to do that, and when Krishna came to her quarters, she showed her anger and disappointment on the whole incident and insisted that he get the entire plant from Indralok.

    True to his nature in the mean time Narada went and warned Indra that some earthlings were out to steal the celestial plant from his Indralok. Meanwhile when Krishna and Satyabhama after visiting Indralok were about to leave after picking a branch of the celestial Parijata tree, they were accosted by Indra. Soon a battle broke out between them in which Indra lost.

    But Indra would not let it go so easily. He cursed the plant would never bear fruits again, though it might bear flowers, and thus since then, the Parijat tree does not bear any fruit.

    Having brought the tree to Dwarka, Rukmini also took fancy to the tree, because of its flowers. So Krishna planted the tree in such a manner, that though the tree was planted at Satyabhama’s house, but when it bore flowers, they would fall in Rukmini’s home. Satyabhama had asked for the tree and she got it, and Rukmini wanted the flowers, and she had it too!

    It is believed that the Parijat Tree located at Kintur Village, in Barabanki District of Uttar Pradesh belongs to the age of the Mahabharat. It is mentioned in the Mahabharat that Sri Krishna uprooted the Parijata Tree from the kingdom of Indira, the God of Devas, and presented it to his wife Rukmini.

    Another legend in the Puranas suggests that Arjuna of Mahabarat brought the Parijata Tree for his mother Kunti, who offered it to Shiva.

By Kamlesh Tripathi

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases especially cancer. Should you wish to donate for the cause. The bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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By Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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Share it if you like it

*

Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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Our publications

GLOOM BEHIND THE SMILE

(The book is about a young cancer patient. Now archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  

ONE TO TANGO … RIA’S ODYSSEY

(Is a book on ‘singlehood’ about a Delhi girl now archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture, Delhi)

AADAB LUCKNOW … FOND MEMORIES

(Is a fiction written around the great city of Nawabs—Lucknow. It describes Lucknow in great detail and also talks about its Hindu-Muslim amity. That happens to be its undying characteristic. The book was launched in Lucknow International Literary Festival of 2014)

REFRACTIONS … FROM THE PRISM OF GOD

(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. It was launched in Lucknow International Literary Festival 2016)

TYPICAL TALE OF AN INDIAN SALESMAN

(Is a story of an Indian salesman who is, humbly qualified. Yet he fights his ways through unceasing uncertainties to reach the top. A good read not only for salesmen. The book was launched on 10th February, 2018 in Gorakhpur Lit-Fest. Now available in Amazon, Flipkart and Onlinegatha

(ALL THE ABOVE TITLES ARE AVAILABLE FOR SALE IN AMAZON, FLIPKART AND OTHER ONLINE STORES OR YOU COULD EVEN WRITE TO US FOR A COPY)

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Article: RAPE CRIME IN INDIA

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By Kamlesh Tripathi

There is no doubt about the fact that someone runs India. But when a heinous crime such as rape is committed in a Uber Cab it appears no runs India. On the contrary it runs on its own inertia. As the powers to be, feign ignorance, about how the crime was committed and ask for one last chance to fight the menace. So, then who runs India? One answer could be these criminals who always succeed in hoodwinking the dispensation while committing such nasty crimes. In front of whom our meek society and the establishment appear as simpleton. Where, these men in high places come out with some face saving, stereotype statements such as the ‘culprit will not be spared’ and just then another culprit surfaces, even before the previous one is forgotten.

There was only one 9/11 in the US, and with that they learnt their lesson and ensured it never happened again. Surely, they must have done something worth the while, to fox and ensnare such criminals as a strong preventive. Similar mindset we find in Israel. But the story in India is quite different. For we are not aspiring that high as of now, as it doesn’t suit us and it could be grossly inconvenient for our establishment. Therefore, in India there is never a last time but always the next time and we deal it, with the gift of the gab.

REALITY CHECK

Today’s TOI reports 1706 cabbies were booked in the uber-crackdown. But then where was Delhi Police before this rape in the Uber-cab? I guess this is all, that Delhi Police knows in terms of prevention of crime–to book people after the crime. And, beyond this they don’t have the competence to deal with the subject. One can also make this out, from the many Delhi Police Commissioners that have come and gone. Not one has proposed a different unconventional, out-of-the-box plan to prevent rape crime in the capital and that itself exhibits the mental bankruptcy. Most have just kicked the can on the road. And, what can one poor commissioner of police anyway do, even the criminal knows.

GOVERNMENT’S INTENTION

Also, government’s intention to come out with a foolproof plan to prevent rape crime is a suspect across various political establishments that we have seen till now. Whether it is the will or mental or physical lethargy we don’t know. A management thought says if you keep taking the same action each time and expect a different result it will never happen. But, in case of rape crime forget the action; government has not even proposed a new template for prevention of rape crimes. And, that it self speaks volumes. Moreover, the new trend, that the higher courts need to direct the executive on all important issues to act is also alarming.

WAY FORWARD

The traditional method of policing is not effective in preventing rape crimes. Rather it is failing miserably. The traditional policemen are only good for writing FIRs. That too when they are told from the top and to some extent catching criminals at a later date. So we need something different. And can that be technology based is something we need to study? We should also emulate best police practices in terms of crime prevention from other countries and implement the same for rape crimes but all of this requires political will.

Political parties and governments need to realize. If you want to continue in power, merely being ahead of your nearest political rival is not going to be enough. You will have to beat them by leaps and bounds. And for that you will have to deliver what you’ve promised. Remember, the public of India has an elephant’s memory and coming to their aid are countless sound bites where you’ve promised prevention of rape crime. So wake up.

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Snippet: Cricket, corruption and stubbornness- Lord God Vishnu in conversation with SRINIVASAN

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By Kamlesh Tripathi

A snippet

One day, Lord God Vishnu, during one of his sojourns came across N. Srinivasan, the ousted BCCI chief, while he was frequenting his temple-abode atop, a tall hillock. Srinivasan, was attired in a crisp dhoti, bare-chested, appearing that devout Hindu with a holy kumkum- tilak on his broad forehead. And, seeing this, Lord Vishnu was more than tempted to talk to him. He decided to start the conversation in a soft manner, when he disguised himself as a senior Pandit of the temple.

‘Hello Srini, nice to see you in the temple again, and what brings you here so often?’

‘Well my name is Srinivasan and not Srini. And I don’t believe in giving away, anything to anyone once I get it, so don’t take away the ‘vasan’ part of my name. And, by the way who are you, for I’ve never seen you in this temple in the recent past.’

‘Well–well. I am Lord Vishnu and I reside in all temples as the Lord God, and you all are my disciples. Since, I couldn’t have met you in my divine form because you’re facing some charges. I have come to meet you in human disguise. And, I find off late you have started coming to the temple quite regularly.’

‘Yes-yes, I am now inclined to come to the temple for regular blessings. It acts like a relieving bout of physiotherapy. Since I am bruised because of this stupid IPL case where they have got me involved, for conflict of interest. But, please don’t give me that cock and bull story of you being Lord Vishnu. Anyone, out here can recognize me as I’m a celebrity. And what do you want from me?’

‘Well, I am Lord God Vishnu, and I want you to return my name ‘Srinivasan’ to me.’

‘Maybe, your name is Vishnu, but mine is Srinivasan. So where is the conflict and why should I return your name?’

‘Well, Srinivasan is a synonym of Vishnu. And, there lies our conflict, so please return my name, as it stands for goodness.’

‘Return your name, what do you exactly mean by that?’

‘I mean return my holy name to me. Renounce it, and keep some other name matching your profile and characteristics.’

‘Are you mad? Why should I spoil another name. Instead let me keep spoiling this age old and tested name only. And, moreover, you have now become a synonym of me, and I am no more a synonym of yours.’

‘What do you mean?’ asked Lord God Vishnu in some surprise.

‘I mean, I have a wider copyright on the name ‘Srinivasan’ and its synonyms, then you. The very word Srinivasan reminds everyone of me and not you, anymore.’

‘And moreover as a policy I don’t return anything I get or I earn. Entire India knows how I am fighting tooth and nail for my position as the BCCI chief. And you can see it for yourself, I am not giving up.’

‘But, you are priding all the way, with my all powerful name. Moreover, you run the game of cricket considered a religion in this country, as its God, yet you don’t manage the game with any Godly instincts. Shouldn’t you just move away, on your own, till the entire enquiry gets over, and also surrender my name till your name is cleared.’

‘See I am a modern day ‘God’ and I manage affairs in modern ways. But you happen to be an ancient ‘God’ with ancient value system, and system of governance. So, you please carry on, and let’s meet after this bloody case is over.’

With the conversation heading nowhere, Lord God Vishnu decides to leave quite demoralized; is when Srinivasan makes a request,

‘God can you surrender your name ‘Vishnu?’

‘But why?’ asks God.

‘Because, I now realize I have a complete copyright on my name ‘Srinivasan’ and its synonym ‘Vishnu.’

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ARTICLE: CAR AND CAREER- A NECESSITY FOR THE WORKING CLASS

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DO INDIAN CAR ADS NEED TO BE MORE REALISTIC?

    Yes, they do. As most car ads that you see in the electronic media have a slant towards those usages that you may once in a blue moon put your car to. And it could be in the range of 10-15% of the total car usage time. Something, like going on a quiet cross country drive, or driving intercity, excessive speeding like a mad man, showing off etc. etc.

    Yet most car ads repeat, the same stale and brawny messages, of excessive speeding, high horse power availability, zipping speed and pick up from- 0 to 60 km in 5-6 seconds. When these should just be left as specs and features, since most cars in the same class, have it all. Not to forget the risky car acrobats as seen in some ads. The one I readily remember is a Maruti Swift ad, that cannot be performed on Indian roads and are risky for most people who drive them. As many may not even have the real sense of an impact, in case of an accident. Where, one in a million time, your life saving gadgets may not even operate. As it happened in the best of brands like the Toyota Fortuner, where, the court has awarded a huge compensation for an accident victim in U.P..

    There are however some SUV ads that stand closer to reality. Such as negotiating rough terrains, going cross-country on a holiday, features like comfortable leg-room, plush interiors, turning radius, ramp angle, mileage- kitna deti hai and so on.

WE NOW REQUIRE A NEW AD PARADIGM

    Advertisers should now sensitize themselves to the basic fact, that a majority of car sales happen in the metros. Which have huge traffic jams, with very low average running speed. Where, high speed or high horse power is of less consequence. Rather the irony is. Most of the times, in busy streets bikes and scooters overtake you and sometimes even a bicycle. And, perhaps you are too sheepish about that rogue auto-rickshaw that tends to push you off the track. For a dent in your car may cost you precious time, boss’s irritation as you’ll require leave to repair it and even money. But for him it’ll only be a hammer technology. And the Mary’s little lamb, the cycle rickshaw that might just deliver a deep scar with its jutting axle. So then what should a car ad convey is the big question?

MARRY CAR AND CAREER

    Car and career is now a necessity for the working class in India. About 60-70 percent of the times, when we drive our car, it is for going to work. India thinks in cars. Many important decisions of our lives and career are taken while we drive. It is the second most expensive purchase after a house. So tweak the focus of car ads to be more holistic, realistic, contemporary, and in Indian conditions. As I should not be reminded of abroad while seeing an Indian car ad and I have some suggestions in this regard:

  • Talk more of speeding dangers than speeding excitements.
  • Teach the art of patience: Such as peacefully waiting in traffic jams and signals.
  • How to avoid road rage. How to keep cool: Deep breathing
  • How to manage scratches: Can we develop stickers that protect our vehicles from minor scratches and rub-offs of two wheelers and fellow cars that often lead to road rage
  • Change Indian myth of masculinity: Speeding to safe driving tips.
  • Can we integrate a bit of our office or personal life into the driving time.
  • Apart from music can we have a gadget that can download thoughts, reminders while driving, send some voice mails along with some robotic operations.
  • Remove generic technical myths about car technology.
  • We sit in the car for long durations. How does it affect our health in terms of orthopaedic, muscles or even eye-sight.
  • At what speed can we take potholes without damaging the car.
  • At what speed can we cross a flooded street without the car stalling to improve on traffic jams in monsoon.
  • Security net and connect-GPS.
  • Driving tips for improving mileage.
  • Talk about pedestrian rights.
  • Professional tips for a professional drivers. Something like how to handle kids?
  • Routine maintenance- many owners and drivers don’t even read the manuals.
  • Explain new technology in layman’s language.

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By Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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Share if you like it

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

*

Our publications

GLOOM BEHIND THE SMILE

(Archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  

ONE TO TANGO … RIA’S ODYSSEY

(Archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture)

AADAB LUCKNOW … FOND MEMORIES

(Launched in Lucknow International Literary Festival 2014)

REFRACTIONS … FROM THE PRISM OF GOD

(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. Book was launched in Lucknow International Literary Festival 2016)

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

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ARTICLE: THE HYPE OF #LITERACY AND DILEMMA OF #EMPLOYABILITY

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DEFINITION OF LITERACY

    Literacy, as defined in Census operations, is the ability to read and write with understanding in any language. A person who can merely read but cannot write is not classified as literate. Any formal education or minimum educational standard is not necessarily to be considered literate.

    (UNESCO) has drafted a definition of literacy which is, “the ability to identify, understand, interpret, create, communicate, compute and use printed and written materials associated with varying contexts. Literacy involves a continuum of learning in enabling individuals to achieve their goals, to develop their knowledge and potential, and to participate fully in their community and wider society.”

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    The National Literacy Mission defines literacy as “acquiring the skills of reading, writing and arithmetic and the ability to apply them to one’s day-to-day life. The achievement of functional literacy implies (i) self-reliance in 3 R’s-reading, writing and arithmetic, (ii) awareness of the causes of deprivation and the ability to move towards amelioration of their condition by participating in the process of development, (iii) acquiring skills to improve economic status and general well being, and (iv) imbibing values such as national integration, conservation of environment, women’s equality, observance of small family norms.”

    According to the latest report released on 31 March 2011 the literacy rate of India has increased to 74%. This means a decadal growth of around 10 %.

BUT CAN MERE LITERACY GUARANTEE EMPLOYMENT?

Is the moot point, as literacy only provides general ability to read, write and a sense of better awareness, but jobs, require deeper and varied skills that need to be created. In the recent Times Ascent edition of 27th November, I read; in the just concluded PAN-IIM World Management Conference held at IIM-KOZHIKODE our HRD Minister Smriti Zubin Irani harping on some appreciative facts about India as a routine lullaby.

    That India is one of the world’s largest democracies and according to some studies 57% of our population is under 30. Our average age is expected to be less than China and the US by 2050. This means more workers, or in other words, a demographic dividend. India has a large pool of workforce that is predominantly English-speaking. 4.4 million Graduates join the Indian job market annually, so there is no shortage of skilled workers in our country. So be it.

    But then do we have appropriate jobs for all as she has not spoken about those unpleasant figures of unemployment. ILO indicates sluggishness in the job market over the last two years where jobless rate could be around 3.8% this year which sounds optimistic. On a more historic note the unemployment rate has been hovering around 6-8 % on an average over the last decade or so. So, can one say, each time when literacy levels have gone up unemployment hasn’t come down?

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    This necessitates, we should take up skill building on fast track. Which horrifyingly comes up in India at a later stage of our educational system. And considering, the alarming school dropout rate of 40% with more girls facing the brunt, this should start at secondary school level.

CAUSE OF SYSTEMIC WORRY

    It is worrying to see, important ministers making isolated parroted statements in coveted milieus like IIMs and IITs, where even otherwise everything is hunky dory. And it goes without saying the stark reality continues to remain as it is and nothing much has changed on the ground. So the big question is how will the additional annual workforce of 4.4 million per annum be adjusted in the job market, and what is the road map for creating such jobs each year. Time has come when at least 74% of the literate Indians would want to know end-to-end on how these jobs would be created, before one brags about the English speaking workforce of 4.4 million and the young India. The central point therefore is the job-creators and the workforce creators of India need to meet on one platform to align, which is still missing.

    In any case most IIT and IIM graduates or post graduates won’t remain unemployed, rather would be gainfully employed. But what is more worrying is the lower end of the pyramid that will bear the brunt of unemployment.

    Considering the present unemployment rate. HRD minister would have done well by initiating a dialogue with those states and departments where huge vacancies are lying unfilled, especially teachers and police constables. The low hanging fruits. Which I guess is also the baby of HRD ministry. Needful to mention teacher appointments in some states have been subjected to scams, and appointments cancelled subsequently.

INDUSTRY INTERFACE

    One of the biggest sources of employment in any country, with India being no exception is through business and industries. Where, according to the World Bank we are still at an agonizing 142 in the ease of doing business out of 189 countries. And time taken for registration of a business is currently at 27 days that needs to be cut down to one day, as in Canada and New Zealand.

    Government intends to go online on approvals, for over 200 state and central permits by April next year which is laudable. Currently 81 state level clearances and another 133 at the central level are being put on line and out of these more than 50 relate to railway ministry, alone. But the big question remains; whether we can set up industries at a pace matching 4.4 million jobs a year, which will only increase by leaps and bounds. The answer as of now is no and that necessitates searching for other alternatives. And so; where is the MEA proposal (Ministry of External Affairs) if we were to export our workforce to various aging countries about which our Prime Minister talks so often? And which new countries have been identified where our young English speaking workforce can go and work safely with proper work permits and visas, in a safe manner. I guess, the two distinguished ladies Sushma Swaraj and Smriti Irani should meet on this agenda and at least identify the countries, and if for some reason it happens to be Germany, Smriti should not think of replacing German by Sanskrit.

THE ROUTE AHEAD

    For brand India, literacy to full employment will be a long and arduous walk, considering its size and scale. Where, premier institutions such as IIT and IIM should also brainstorm to show the way out. And we will have to figure out other avenues also, where I guess PM Narendra Modi’s team needs to come together on one platform.

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By Kamlesh Tripathi

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#RSS CAN HELP #INDIA EVEN BETTER; THROUGH ITS #SHAKHAS

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By Kamlesh Tripathi

MISSION:

The prime mission of (RSS) Rashtriya Swayamsevak Sangh or National Volunteer Organization” or National Patriotic Organization is to revitalise Indian value system based on universalism, peace and prosperity to all under the divinity of Vasudhaiva Kutumbakam. Holding a world view that the world is just one big family, so propounded by ancient thinkers and carried forward by many others of present day and age. But some contemporary leaders also link it to be the Hindu renaissance. But before getting into this never ending debate let us more objectively and tangibly see how RSS can help the poor Indian work force out of the current quagmire. In fact it would not be out of context to highlight certain issues where RSS can contribute immensely in the present scenario of India.

STRONG BASE:

RSS is an organization that works through its ‘Shahkhas.’ (Shakha-Hindi for “branch”) Most of the organisational work of the RSS is done through the coordination of these shakhas or branches. These shakhas are run for an hour a day in many public places. In 2004 as many as 60,000 shakhas were there throughout India. But the number of these Shakhas had fallen by over 10,000 since the fall of BJP led government in 2004 but has again swelled to 40,000 in 2014 after BJPs returned to power in Delhi.

SHAKHA ACTIVITIES:

These shakhas regularly conduct activities for its volunteers that include; physical fitness, yoga; exercises and also games. It also performs diverse activities emphasizing civic sense, social service, community living and patriotism. And, in the very recent, our Prime Minister has flagged of two important issues out of their kitty. He has spoken about the importance of Yoga in the US and has also launched the Swacch Bharat Abhiyan’ carving out from of the ‘civic sense’ of RSS.

RSS volunteers are also trained in first aid and in rescue and rehabilitation works. And, last but not the least physical fitness and security drills. Where, they are regular performers and also teach the art of self defense on a regular basis. An art much required in present times.

WHAT MORE IT CAN DO

But that apart, there is something more RSS can do very effectively. What comes to my mind is a comprehensive physical training for our poor work force in the rural and urban areas. Since the physicality of a human body is well understood by RSS volunteers, having been in the business of physical fitness for so long, so who else would know this trait better than them. In fact, I would rate RSS as one of the premier organisations for doing this job, clubbed with skill building and providing work-aids or designing new ones to make the jobs of our poor brethren more humane. So, in a more detailed manner RSS can thus delve in the following issues:

  • Train labourers how to carry maximum load on their back without damaging the backbone, muscles or even their skull.
  • What precautions to take, while working in open fields, as human body is subjected to nagging and devastating pollution all over. Here I would also like to mention about the traffic police that works endlessly on polluted roads, and also the factory labour.
  • RSS is also a knowledge reservoir and can help in the development of small implements that can help poor labourers to exert less, at the same time not bring down their output. Something, like a wheel barrow.
  • Develop Small working aids that can help women in giving equal output as men. One can take the cue from MNREGA where women are paid less basis their output.
  • And if pregnant women have to work what precautions they need to take, and what are the safer jobs which they can perform.
  • Security drills for our hapless working community, especially working ladies.
  • They can even hasten the project of 100% literacy. Which is currently at a level of 75%.

On a more realistic note the girth of this mammoth exercise is going to be stupendous and will touch the heart and mind of every Indian irrespective of caste, creed and religion. For it will be for the Indians in the bottom of the pyramid. Quite, appropriately, for the needy and therefore sterling, noble and even centre of right and left. Surely RSS can make an alternate beginning and see its tinge brighten even further.

 

 

 

 

#50 SECONDS OF #DEATHLY #PANIC

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By Kamlesh Tripathi

 

Death! I’ll’ tell you how she looks. I saw her from close quarters; only yesterday, while returning from office. She looked like a terrifying combination of a battered vehicle with a soiled number plate and a ghostly appearing driver who vanished into thin air in a flash of a second. And, it all happened on 21st November while returning from office.

I had just crossed Noida Golf club and was approaching the next traffic light signal on the roundabout of the Metro Station where there was a long queue of traffic waiting to cross. Moving slowly, by now I was as under the Metro station building and on the extreme right lane, inching along the high road divider, so high that while being seated in the car you could not see the traffic on the other side of the road. I was at peace as the traffic was disciplined, enjoying music; and relaxing in the company of fellow cars around, mostly returning from a hard day’s of work. Ahead, of me was a silver coloured Maruti Zen. The traffic light had gone green again, is when I realized I was about two hundred feet from it, and since I was still quite behind, I knew my time to move the car will only come by the time the light goes red again.

And, rightly so the cars ahead of me started moving only when the traffic light had turned red covering the empty road left by the cars ahead of them. I also rolled my car and stopped close to the roundabout. From where conveniently I would have crossed over in the next green light. I guess I was now just about forty or fifty feet away from the traffic light at the roundabout. To my right, continued the road divider with its fancy collection of green plants giving that fresh smell and adding to the beauty of the boulevard that ended after about twenty feet where it approached the roundabout. It wasn’t dark near the roundabout as the street lights were well lit.

A couple of seconds must have passed, is when I saw the rear lights of the Zen ahead of me flash, with that typical sound of a car being locked by the electronic remote switch. I then saw a skinny man, of medium height, perhaps the driver of that car in chappals, wearing dark coloured trousers, a half sweater getting out of it and walking away. And, very soon he reached the end of the road divider, where it ended at the roundabout and disappeared. I wondered where and why?

That gave me an uncomfortable feeling when it suddenly dawned in me, where has he gone? Why has he locked the car? And what is inside the car? Remembering the electronic remote switch that he had flaunted. Hope this is not a car bomb. I asked myself in panic, just when the traffic display read forty two seconds, to go.

The fright in me had set in. There was a car right behind me, so I couldn’t have inched backward, nor I could have gone forward. I imagined, what if this junk explodes? It will take me head on. There will be no chance of a survival. And no one knows where this bloody fellow has gone? All this must have happened in just about fifteen seconds.

Ahead of the Zen was a Mahindra Scorpio and on the left of it was the recently launched Tata Zest in its sexy blue colour which I still remember. Behind me it appeared was a Maruti Alto and to my immediate left an Innova where a guy was merrily talking on his mobile.

They say the fastest thing on earth is your mind. That had begun to sound in low decibels, as if my death-knell by a locally devised Molotov cocktail placed in a car. But the other part of my mind had suddenly started moving in top gear with my report card. In a flash it displayed things, that were undone, badly done and also successfully done in my life. It had also opened my conscience, my can of worms. Who all I had cheated and who all had cheated me; and with who all I was not fair and who all were not fair to me.

I remembered all my friends, including my girl friends. Some, unfamiliar voices reminded me, how I had hurt my Parents. Then suddenly a husky voice probably the voice of death said, ‘you have not made your will. Not explained your property papers to your wife, nor to your son, nor even to your daughter-in-law. And where have you kept your insurance papers, will they be able to find it; and what about the passwords, for if you die here in this blast your passwords might also die along with you in the computer, and what about your spiritual agenda and visits to various temples that you always wanted to carry out. All that will now have to be done in your next life provided you’re born as a human being.’ I could feebly make out, all these deadly voices were coming from that God forsaken Zen. When, suddenly I felt the flash was over. But the bomb was still alive and ticking. I suddenly missed my family.

The bright screen of the traffic light now read twenty seconds, to go. It was now or never. I quickly gathered myself, picked my phone, office bag, and moved out of the car and started walking in the reverse direction of the car when the guy sitting in the Alto behind my car said,

‘Where are you going sir, the signal will be green soon. Heeding to his advice I turned around to look at the signal in extreme fear, is when I also saw the driver of the Zen walking towards his car adjusting the fork of his pants and what lay beneath. I asked in some dismay.

‘Where did you go?’

He smiled and raised his little finger. But I had no expressions to return.

I sat in the car and slowly moved behind the Zen. There were no traffic cops there, to whom I could have narrated this episode. For them to be cautious and on the prowl about any such planned attacks by terrorists, as traffic signals were a vulnerable point.

That day I also realized the importance of ‘Swacch Bharat Abhiyaan’ of Prime Minister Sri Narendra Modi. And, just how to relieve oneself, one can commit such idiosyncrasies; and the urgent need to construct Public loos along roadside.

Life is so weird for when I was seeing death staring at me. At only a distance of ten feet the other person in the Innova was giggling and speaking on his mobile. Perhaps, these very thin lines can only be managed by Almighty alone. And more importantly,

I am now preparing my will on fast track, and having a hard look at my checkered report card.

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IS BLATANT HARASSMENT THE BIRTH RIGHT OF A CUSTOM’S OFFICER?

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By Kamlesh Tripathi

The sullied equation of exploitation always raises its ugly head, yet the ark of humanity drives the mankind. Ever since we are born, we are tutored, cultivated to be humane and especially with elders; and the degrees are even more in the Indian society. But then why is it that some government officials in hot seats forget they are human beings first and officers later and that they deal with needy subjects breathing behind the human face. I am pained to narrate one such incident that transcends human decency.

This friend of mine now a senior citizen works for an export house and has spent a lifetime dealing with customs; and more so with customs officials. Hard working, meek, erudite and a go-geter with that smiling face had just attained senior citizenship. But this time when I met him after two years that smile, grin was missing. And, I couldn’t help but asking why?

He smirked and smiled, as if at a huge cost. I knew something was bugging him, even when I was meeting him after a couple of years. We sat around for a cup of tea. He asked after me and so did I. And without losing time I again enquired what was bugging him. And, slowly but gingerly he came around.

‘You know for a long time I have been associated with the custom’s department. Dealing with custom’s documentation, arranging to pay custom’s duty as per government policy and getting import consignments released for manufacturing.

We have one custom’s appraiser here with whom I had good cordial relationship until one day when our documents came to him for release of our consignment he suddenly started asking for some additional documents which earlier he had not asked for as our consignments were revenue neutral, on advance license and therefore duty free and meant for export.

When we could not accede to his request and asked for some time he started delaying release of our consignments; and on this behaviour of his our top boss wrote to his top boss; who in turn marked our mail to one of his subordinates, senior to the custom appraiser in hierarchy.’

‘So then what happened?’

‘Something very uncomfortable, that I did not wish to encounter as a senior citizen in my life. Because by the time you join the rank and profile of a senior citizen you feel more and more people are part of your own family. And it hurts manifold when a younger member of your family harasses you ’

‘But what did he do?’

‘It appears he took serious offence to my boss’s writing to his top boss and thereafter he started humiliating me by making me wait in his office for endless hours, shouting and threatening me, that he will send each consignment that we get for testing which may take a month for clearance and our work suffers. And he now kind of teases me for clearing each of my files.

He would do things like keeping my file for days and then on my visiting him with a request to clear it he would first shout at me, and then as a sadist clear it only around evening so that it cannot reach the next table for final clearance the same day and I have to come again. Oh it is indeed horrible to get this nasty treatment from a young person of the age of your son.’ He halted with watery eyes, and, then continued. I kept mum for he was in full flow.

‘And, once he even shouted at me at the pitch of his voice and said, “You have complained against me and now I will see who clears your files.” I even said sorry to him and told him that I personally have not complained against you and it is only my management that has complained and that too about the delay and I can’t do much about it. But if you want I can tender a written apology to you or even the department on my personal behalf.

‘So then why don’t you make a written complaint? I’m sure you can lodge one through the website or even meet his seniors.’ I suggested in a sombre tone.

‘You’re right I can do that but I won’t.’

‘And why?’

‘Maybe because it’s our fault and the way we brought him up. So let his inner conscious someday tell him the way he harassed me was wrong. Inner voice is always stronger than outer voice.

So how will ‘MAKE IN INDIA’ happen with these INSENSITIVE Sarkari inspectors around?