Tag Archives: PMO

WHY CONGRESS & Co LOST 2019 ELECTIONS

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    Finally, the mammoth festival of democracy has ended. It has brought about a number of beginnings and an equal number of endings. Tall, broad, victorious, Narendra Modi, is now well saddled to take India forward, in the next five years. To me, it appears, Narendra Bhai & Amit Bhai se BJP hai, BJP se woh nahi hain. Jahan woh khade ho jate hain BJP ki line wahin se shuru hoti hai. One can use any amount of adjectives … Tornado, Tsunami or any other to describe the Namo wave that was totally unexpected, or kept under wraps, about which the general public is not aware. 

    What astonishes me now is the tectonic shift that the election brought forth through its sensitive and knowledgeable voters. It in fact unsettled all calculations. There was a great hue and cry that Modi is now only a matter of months and days a perception largely created by the novice opposition and even the media, including print, electronic and social in utter munificence. Many prominent journalists, TV channels and Youtube operators now stand exposed, when it comes to their own personal integrity, professional acumen, and even their prowess as political journalist. Where, the pollsters by and large got it right.

    The media is abuzz with a plethora of thoughts and pointers, where, I would also like to join the bandwagon, in making my own thoughts known, even if, it is, a bit too late in the day. The great thing that has happened in this election is that Mother India has got the workhorse, in terms of a reliable, knowledgeable, and a resourceful ruling party with a majority to take India forward. But in the process it has inadvertently smothered the opposition. Opposition now looks pale and withered. And without an opposition, democracy looks incomplete. But then where did the opposition go astray. I have some viewpoints as a voter when it comes to Congress and other opposition parties.

    One, Congress party, which is the main opposition party, is perceived to be a pro Muslim party by a majority of voters. Ever since independence it has ruled with a soft corner for the Muslims. This was fine had it been for a sprint run. But Congress turned out to be a pro-Muslim party for a marathon run. This perhaps gave an uneasy feeling to the Hindu voters. As long as, there was no option, Hindu voters kept voting for Congress. But when a reliable option like BJP surfaced they shifted. The same analysis holds good for Samajwadi Party and other opposition parties. Congress did not rest with this.

    After independence like the British Raj it further divided and exploited the Hindu community through its policies into schedule caste, schedule tribe, and the upper caste just to corner votes. Since 60s Congress has allowed Bangladeshi immigrants into Assam, and now even Mamata Didi is doing the same. And, Hindus, wonder, why was Congress so comfortable with Muslims even when they happened to be illegal immigrants? The answer is very obvious—vote bank. Where, they exploited the language nationalism of Bengalis.

    Two, opposition says, polarization was done largely by the BJP. But voters have come to realise a more comprehensive and covert polarization was done in the long years when Congress ruled, when they gave incentives to Muslims, divided the Hindu community into upper-caste, backward-caste, schedule-caste, and schedule tribe. All for vote bank politics. Congress exploited the divide that existed between Hindus and Muslims that originated at the time of partition. The opposition even during the campaign kept exploiting this by telling the Muslim minority that if BJP comes to power they will be finished. This was totally wrong. Especially, when, even in the long years of Congress and opposition rule the plight of Muslims has not improved.

    Three, opposition criticises the ideology of Hindutva. They say Hindutva is the poison, churned out by RSS, Jansang and now BJP. But the moot point is, if all was going so very well under the Congress regime why at all, did Hindutva, flourish in the last two decades or so. Perhaps, at the time of partition, a divide, or a suspicion did exist between Hindus and Muslims, which the Congress never tried to address in a comprehensive manner.

    Four, if Hindutva was cherished and nourished by BJP and if Hindutva was a cuss word for the opposition, why and how did BJP reach a full house from 2 seats in the parliament. Most opposition leaders have mocked at the grace of Hinduism by attacking Hindutva which they thought was some form of Hindu uprising, and that perhaps has hit the sentiments of most Hindus. A similar analogy can be made about Samajwadi Party. The perception of this party too is a Muslim-Yadav combine. Most police stations of U.P. are packed with Yadavs. So then what is left for the other castes in the state? One could say it is silent polarisation.

    Five, there was never an issue based criticism of BJP by the opposition during the election campaign. Anything and everything that BJP did was wrong including national security. Does a country work like this? Rahul Gandhi whose UPA was drenched in corruption was openly sloganeering, ‘Chowkidar chor hai.’ Which the voters of India didn’t accept. Then you have Mayawati and Mulayam Singh with cases of disproportionate assets, so with what face were they attacking BJP. It was like the pot calling the kettle black. The opposition needs to realise that they are now dealing with educated voters where their silly ways will not cut ice anymore.

    Six, a majority of the opposition parties are family shops, biggest being Congress. Where, everything happens at the diktats of the political-lala. Just as people look for corporate and government jobs and don’t like working for a lala company in the same manner the learned voter especially the young voters want a grand political party now, to rule India and not a bunch of local and parochial leaders. Where, BJP fits the bill.

    Seven, BJP won because it worked on the ground. It had the grip and pulse of the voters including better booth management. Where, opposition was totally divided by their petty vision. The only thing that united them was ‘Modi hatao.’ Congress offered rupees 72,000 per annum to the poor but still it did not find any traction and that speaks a lot about Congress. Mamata, was full time into minority appeasement, and fierce federalism, yet BJP made healthy inroads in Bengal.

    BJPs performance was somewhere below and somewhere above the benchmark, yet they played their cards pretty well. With an average literacy rate of 74% in India political parties cannot bull shit anymore. Social media has made casting of vote a fad, a prestigious duty. In times to come you will have more of educated voters and less of vote banks.

    What may have worked for NDA is that it succeeded to a large extent in turning this election into a referendum in favour of Prime Minister Narendra Modi. Where, opposition parties appear to have helped BJP in the process as their campaigns were primarily about ousting Modi, rather than offering any positive and alternate visions of what they will do if elected to power. It’s a smart phone world where opposition needs to play it better.

   The opposition was fragmented all along and offered no PM candidate, this only cemented the concept of TINA (There is no alternative) factor, in favour of Narendra Modi.

    Just as, Prime Minister Narendra Modi has rephrased, the slogan, ‘Sabka sathsabka vikas’ to ‘Sabka sath sabka vikas and sab ka vishwas’ even the opposition needs the vishwas of the majority community.

    Therefore, the opposition needs to get back to the drawing board to reinvent their respective parties that has an agenda for all communities and not just their own brethren and caste. There is a saying in English, that goes as follows, ‘Words on the street is that elections are already over, only the polling is left.’ If the opposition is vigilant to these words they will get the pulse of their victory much in advance.

By Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases especially cancer. Our posts are meant for our readers that includes both children and adults and it has a huge variety in terms of content. We also accept donations for our mission. Should you wish to donate for the cause. The bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

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Our publications

GLOOM BEHIND THE SMILE

(The book is about a young cancer patient. Now archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  

ONE TO TANGO … RIA’S ODYSSEY

(Is a book on ‘singlehood’ about a Delhi girl now archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture, Delhi)

AADAB LUCKNOW … FOND MEMORIES

(Is a fiction written around the great city of Nawabs—Lucknow. It describes Lucknow in great detail and also talks about its Hindu-Muslim amity. That happens to be its undying characteristic. The book was launched in Lucknow International Literary Festival of 2014)

REFRACTIONS … FROM THE PRISM OF GOD

(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. It was launched in Lucknow International Literary Festival 2016)

TYPICAL TALE OF AN INDIAN SALESMAN

(Is a story of an Indian salesman who is, humbly qualified. Yet he fights his ways through unceasing uncertainties to reach the top. A good read not only for salesmen. The book was launched on 10th February, 2018 in Gorakhpur Lit-Fest. Now available in Amazon, Flipkart and Onlinegatha)

RHYTHM … in poems

(Published in January 2019. The book contains 50 poems. The poems describe our day to day life. The book is available in Amazon, Flipkart and Onlinegatha)

(ALL THE ABOVE TITLES ARE AVAILABLE FOR SALE IN AMAZON, FLIPKART AND OTHER ONLINE STORES OR YOU COULD EVEN WRITE TO US FOR A COPY)

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BOLLYWOOD, CRICKET & loc

Copyright@shravancharitymission

By Kamlesh Tripathi

indian-jawan

    At times it appears the Indian Army Jawan, who fights terrorism at the Line of Control is only fighting to save his own house, but in reality he is fighting for all of us. But the tragedy with Indians is that they show no solidarity with him. Our Prime Minister preaches so much about terrorism in all international forums. But back home India is a divided and selfish lot. People from all professions are only self-centered about themselves and their professions. We don’t realise by behaving in this insensitive manner tomorrow, people may desist from fighting for the country. What will happen then? There is indeed a greater need to feel for our brave jawans and we must perennially keep their morale high. Colonel Anil Chawla puts it quite beautifully.

…………………………………..

Col Anil Chawla, a serving soldier of the INDIAN ARMY wrote this:

Will sending Pakistani artists back, stopping cricket and business with Pakistan actually end terror from Pakistan?

No, it most certainly will not.

BUT there is an emotion called solidarity.

YOU CANNOT MAKE FILMS, PLAY CRICKET, AND DO BUSINESS AS IF EVERYTHING IS FINE, BECAUSE IT IS NOT.

indian-jawan-3indian-jawan2

It makes the soldier wonder aloud, “Why should I alone bear the weight of conflict?”

This conflict between India and Pakistan is not the soldier’s personal war. He is dying and killing for you and me. Imagine a situation in which the soldier felt, and behaved, like Salman Khan, Karan Johar and Mahesh Bhatt? Imagine if a soldier walked up to his superior and said, “Sir, while I am dying on the Line of Control, these people are going about as if everything is absolutely fine between the two countries.”

Why should he alone sacrifice for India, when others were making merry?

Patriotism and sacrifice is not the sole responsibility of the soldier.

The United States boycotted the Moscow Olympics in 1980, and the Russians did likewise when they boycotted the Los Angeles Olympics in 1984. This is what happens when national interest is held paramount. And this is what must happen now.

18 families have been shattered like glass … But the pain of Fawad Khan’s departure is too much to bear, it seems …”

…………………………………

    Film Stars have nothing to do with terrorism…

    Singers have nothing to do with terrorism ….

    Writers have nothing to do with terrorism …

    Directors have nothing to do with terrorism …

    Performers have nothing to do with terrorism …

    Journalists have nothing to do with terrorism …

    Activists have nothing to do with terrorism …

    Cricketers have nothing to do with terrorism …

    Politicians have nothing to do with terrorism …

    Businessmen have nothing to do with terrorism …

    Professionals have nothing to do with terrorism …

    Lawyers have nothing to do with terrorism …

    Then for whom are the Jawans sacrificing their lives for?

    Jai Hind.

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Only a skilled nation can create national wealth

Copyright@shravancharitymission

 

 

Analysis: 50% of the world’s wealth remains with 4-5 countries

    “National wealth” refers to the total value of wealth possessed by the citizens of a nation at a set point in time. That is, the total value of wealth and goods generated by all economic activity in a particular nation.

    It is also referred as the national (net) wealth, or the national net worth, or even the gross national wealth (GNW); summing up to the total national wealth and is the total sum value of wealth possessed by the citizens of a nation at any given point of time.

    This figure of national wealth is an important indicator of a nation’s ability to take on debt and sustain spending. It is influenced, not only by real estate prices, but also by the stock market, human resources, technological advancements which may create new assets or render other worthless. It is also steered by the national infrastructure and exchange rates. Remember, for value creation optimum skill levels are a must for any nation and therefore skill building is an important ingredient, required to augment national wealth.

    The most significant component by far among most developed nations is commonly reported as household net wealth or worth, and also reflects infrastructure investment. National wealth can fluctuate, as evidenced in the US data (to follow) following the financial crisis of 2008 and subsequent recovery.

    There are 196 countries in the world today. If we compare the national wealth figures of the first 30 major countries we will come across an interesting paradigm as below:

ANALYSIS … HOW CHINA FORGES AHEAD

  • The world’s wealth has grown from 117,225 billion USD in 2000 to 171,577 in 2005, up to 216,374 in 2010 and to 250,145 in 2015. This is a cumulative growth of 113% over the last 15 years and an average annual growth rate of 7.5%.
  • USA remains the richest in terms of national wealth and also a consistent performer since 2000 to 2015. In 2000 it had a national wealth of 42,941 billion USD which has grown to 85,901 billion USD in 2015. This is a cumulative growth of 100% over 15 years and an average annual growth rate of 6.67%.
  • The national wealth of the US in 2000 was 42,941 billion USD, a little more than the national wealth of Japan, UK, Germany, Italy and China, put together.
  • The national wealth of the US in 2005 was 59,664 billion USD, a little more than the national wealth of Japan, UK, France, Italy and Germany, put together.
  • The national wealth of the US in 2010 declined from 59,664 billion USD by 4.27% to 57114 on account of the economic crisis, but it still remained more than the combined national wealth of countries such as Japan, China and France, put together. China by 2010 had become a major skill development country and thereby started generating wealth. It would not be wrong to say that 50% of the wealth of the world is controlled by only four or five countries.
  • By 2015 the national wealth of the US had increased to 85,901 billion USD, a little more than the combined wealth of five economic super powers such as China, Japan, UK, France and Germany.
  • China’s policy of underscoring on skill development under the banner of human resources gave encouraging results when its national wealth from 4664 billion USD in 2000 went up to 8674 in 2005 and to 17505 in 2010 and finally to 22817 in 2015. And from 6th position in 2000 it has jumped to 2nd position in 2015 in terms of national wealth.
  • India on the contrary from 14th position out of 196 countries in 2000 jumped marginally to 12th position in 2005 and to 11th position in 2010, but slumped back to 14th position in 2015. Its national wealth was 1163 billion USD in 2000, 2142 billion USD in 2005, 3788 billion USD in 2010, and 3447 billion USD in 2015. It has cumulatively grown by 196% with an average growth rate of 13%. But it is not enough when we compare it with world standards and our political establishment needs to understand this. India requires wide spread skill development if it wants to grow its national wealth. A lesson we need to learn from China where there is no opposition when it comes to policies affecting national wealth.
  • 50% of the world’s wealth in the year 2000 was with super economic powers such as the USA, Japan and the UK. This changed somewhat in 2010 where 50% of the world’s wealth was held by the USA, Japan, UK and France, and this further changed in 2010 when 50% of the wealth of the world was held by USA, Japan, China (China replaced UK) and France. In 2015 the scenario further changed when China jumped to the second position next to the US leaving behind Japan to a close third.
  • Canada with 35 only million people has maintained a steady 8th position in the world. In 2000 it had a national wealth of 2,469 billion USD. This rose to 4277 in 2005, to 6212 in 2010 and finally to 6872 in 2015. Its cumulative growth in 15 years has been 178% with an average growth rate of 11.88%. But it has failed to take a quantum leap because it doesn’t have great reserve of skill bank which it is largely importing from other countries now. It also has a huge geographical territory and it remains to be seen how in times to come it will manage its huge assets with such a meagre population.
  • South Korea has turned into another industrial giant by lifting its skill levels. It rose from the 16th position where it had a national wealth of 1089 billion USD in 2000, to 2149 billion USD in 2005 at 11th spotBut it slumped back to 14th position in 2010 even when it increased its national wealth to 2791 billion USD. But in 2015 it jumped to 12th spot with a national wealth of 3545 billion USD.
  • Greece with its economic crisis, a typical example has crashed to the 30th spot in 2015 with 743 billion USD from the 23rd spot in 2000 with a national wealth of 493 billion USD.
  • Russia with the roots of once a super power has stagnated from 3150 in 2000 to 1284 USD billion in 2015 but has gone up notches from 30th to 23rd

    The point of essence—mere size of population doesn’t increase national wealth. One has to individually create it for the nation. And you can create, only if you have the skill. The US remains the leader in this field with a population of 310 million people which is less than one third of the population of India. Even Canada with only 35 million people generates more revenue than India. Prime Minister Narendra Modi is by far on track by underscoring on skill development in India.

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By Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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Our publications

GLOOM BEHIND THE SMILE

ONE TO TANGO … RIA’S ODYSSEY

AADAB LUCKNOW … FOND MEMORIES

REFRACTIONS … FROM THE PRISM OF GOD

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

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Article: THE UNWIELDY SIZE OF NEWSPAPERS

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newspaper newspaper1 newspaper2

    When you calculate or plan the ‘capacity’ of a crowded place, in terms of a frolicking gentry in a building or a mall you normally take an area of nine square feet per person (3 x 3 feet). In Delhi Metro this painfully gets reduced to four square feet per person (2 x 2) or even less because of the huge crowd.

    In big cities and booming metros preference of real estate in terms of size has only reduced because of the size of the pocket, so much so in very expensive areas three bedrooms have become two and two have become one. Therefore, the in thing today is … single or a small-size or even a compact unit.

    In the auto industry also, sedans have become compact sedans and compact sedans have become hatchbacks. 350 CC bikes have reduced to 125 CC.

    But even with all the stinginess of shapes and sizes all around. The size of newspapers continue to remain as generous as ever and the thickness has only increased because of the boom in advertisements. 

    Now, let us for a moment run through the unwieldy size and spread of the newspaper. Take for example the size of Times of India which is 32.9 cm in width x 52.5 cm height = 13 x 21 inches respectively, which is around 210 square inches or 2.09 square feet and if you open the newspaper holding the two ends in your hands the width increases to 2.2 feet and the area to approximately 4 square feet.

    Today, India has a literacy level of 74%. Most homes subscribe to newspapers, be it in English, Hindi or any other local language. And with the rise in population the density of people living per square kilometre has also increased. Places have become overcrowded. Therefore, as a consequence people are unable to read newspapers in crowded places because of its unwieldy size, folds and pleats that are extremely inconvenient to spread, especially when the fan above you is swirling. This has led to:

  • Increase in number of subscriptions but reduction in actual reading, as most subscribers have only become ‘Head-Line’ viewers because they don’t get an opportunity to read their newspaper during the day in crowded locations to their hearts content, which is because of its onerous size and folds.
  • Most office goers would love to read newspapers in the morning while travelling to office to utilise their time effectively, in a public transport. But the unwieldy size doesn’t allow you that convenient privilege.
  • Once you are in office you are on the grind and newspaper is soon forgotten as—

SO WHAT SHOULD BE DONE

  • The size of the newspaper should be made more slim and precise so that one can open and read it in crowded niches, in metros and in other modes of public transport where even INTERNET doesn’t work, and so you can’t think of reading newspapers.
  • The correct design could be a ‘newspaper’ that could be opened and read with a single hand more like a book in crowded places.
  • One can think of compartmentalising the daily newspaper into various chapters that can be sold separately if the subscriber doesn’t want the full newspaper, for everyone doesn’t read everything in the newspaper, such as:
  • Only Headlines
  • Politics
  • Sports
  • Current affairs
  • Page 3
  • Movies and entertainment
  • Spiritual
  • Medical and Health
  • Corporate and Industry
  • Crime
  • International affairs
  • Education
  • Jobs
  • Children

    I understand the paper of the ‘newspaper’ is subsidised and the same can continue. Irrespective of the size and compartmentalised contents, as this is one of the widest and most effective ways towards a literate India. Even if GOI has to spend extra it should not mind and the citizens and the newspaper lobby should push for it.

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By Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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Our publications

GLOOM BEHIND THE SMILE

ONE TO TANGO … RIA’S ODYSSEY

AADAB LUCKNOW … FOND MEMORIES

REFRACTIONS … FROM THE PRISM OF GOD

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

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COSTLY MISTAKES OF BJP

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narendra modi

P.M. NARENDRA MODI—from the voice of India to silent mode.

    India voted for Sri Narendra Modi first and BJP second. Because, in a short span of time he had become the voice of India even before he had won the elections. But his deafening silence, this time in #Lalitgate will affect his image adversely. The way people remember his eloquent speeches, they will now remember his sting of silence, signifying, as if he is supporting corruption. It is a costly mistake. And, unfortunately the public memory is not short anymore, because of the media. He should therefore break his silence forthwith.

SUSHMA SWARAJ

 

    By not resigning she might bring her illustrious career to a slow down. The first thing that will come to peoples mind when they think about her, will now be #Lalitgate and impropriety. She also ignored the subtle advice of L. K. Advani, the patriarch of BJP which is another mistake. And in this entire huff and puff she has helped no one else, but the opposition. Such an experienced politician should have kept abreast with the golden adage, ‘a man is known by the company he keeps.’ But she ignored that and kept her friendship alive with Lalit Modi. And in this political hara-kiri one can only wish her the best.

VASUNDHARA RAJE

raje

    She too has committed a similar mistake of sticking to the chair. In future she and even her son will be remembered for serious controversies which are perception wise even anti national. She again has handed over crores of votes to her rival party Congress, on a platter.

DEVENDRA FADNAVIS AND KIRAN RIJIJU

fadnavis Kiren_Rijiju_(cropped)

    Where was the need to go and throw your weight around hapless air-passengers? Perhaps, power has got into their heads. Before this incident people had a good and positive impression about these two young leaders of BJP. What irritated the public more was, after bullying the airline, they told lies with equal temerity. This is a costly mistake that people will not forget. Rather, they would be remembered as, ‘accha woh minister jo plane mein dadagiri karta hai.’ They can apologise even now, as they are young and have a long way to go

 SMRITI IRANI

irani

    She went hammer and tongs against Rahul Gandhi. But she herself is now caught, in a degree row when she happens to be the HRD minister of the country. If she had some controversial degrees and certificates she should have stayed away from the Union Cabinet. BJP has come to power after a decade with a huge mandate. The strategy of BJP should be to perform in a manner that makes others envious, but on the contrary what is coming to the fore is irritating controversies and that too by some of their tall leaders.

PANKAJA MUNDE

munde

    With no idea about policies and procedures she goes and orders stuff worth over 200 crores and Devendra Fadnavis justifies it, prima-facie. With such leaders and ministers BJP doesn’t require enemies as it is committing its own unplanned hara-kiri.

    As a BJP supporter. I would request Sri Narendra Modi to grip the turbulent ship hard, to bring it back on course.

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Posted by Kamlesh Tripathi

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                                                       https://kamleshsujata.wordpress.com

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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Our publications

GLOOM BEHIND THE SMILE

ONE TO TANGO … RIA’S ODYSSEY

AADAB LUCKNOW … FOND MEMORIES

REFRACTIONS … FROM THE PRISM OF GOD

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

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MESSY–#MAGGI 2 MINUTE #NOODLE

Copyright@shravancharitymission

By Kamlesh Tripathi

maggi maggi1

MESSY–#MAGGI 2 MINUTE #NOODLE

What MNCs should know #MaggiRecalled

High lead content in Maggi. Has sent Nestle into a tizzy of a lifetime. Vigorous tests are on, in the food labs of India. Soon anyone’s bluff will be caught if not already. And, it is not only for Nestle. But a reminder for all MNCs. That gone are the days. When you could serve a sub-standard and obsolete product in India and get away. But now the equations have altered and tables have turned.

    Today the literacy levels in India are at 74%. Most Indians, when they walk into a store have already made up their minds. About what they are going to buy and why. Consumer laws too have firmed up, even when they may not be as pungent as the US.

    India over the years has become a very attractive and money spinning sub-continent market for any MNC. With its newly rich population and the population explosion. In some ways it fares even better than the markets of the US. In fact serving the Indian market is like clocking a revenue equivalent to serving half of Europe. When we milk the geographical advantages of India’s neighbours.

    The Indian population as per 2011 stands at around 1.21 billion. Out of which around 830 million is rural and 380 million is urban. As compared to the total US population of 319 million. So, even our urban population is higher. Than the total population of the US. Our urban distribution is at 69% and rural 31%. Quite favouring, a smooth flow of goods and services across the sub-continent.

    With a population of 1.25 billion. On an average every seventh person in the world is an Indian. This has extrapolating advantages when you sell in India. In terms of scaling up a brand, brand recall or even name recalls of niche segments in prominent SKUs. And a big chunk of Indian population, are expats and NRIs. To them what is sold at home is acceptable in foreign lands too, from day one. So, a MNC, even gets a ready export market should it want to manufacture in India. Where, labour and cost of infrastructure is way below the western world.

    Although India’s population is three times that of the US. Its land area is only 1/3rd of the US (India 3287590 square km—US 9857306 sq km). That makes India a much more compact market than the US. Where, distribution costs are much lesser. And, an even more gleaming factor would be the population density. That directly triggers footfalls, and consequentially sales. The average population density of India is 364/km as compared to the US which is 90/square miles—again a favourable tilt towards India.

    Summing up. In times to come. Such large markets in confined clusters. That will give high footfalls will be a rarity. Therefore Indian consumers and markets need to be treated with a lot more prestige and seriousness by MNCs. As days are not far, when operating headquarters of many MNCs will move closer to the bulk of their consumers. Where, only China and India will be their likely destinations.

    So, MNCs should move around with bags. That have single pockets, and not bags with too many pockets or hidden pockets for various countries. As transparency is the wholesome virtue in present times. And last but not the least. The golden goose is very much there. But the MNCs shouldn’t try to kill it for short term gains.

    And brand ambassadors of MNC products. Need to verify complete details, before they sign up for any product.

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CROSSTALK: WHO HELPS WHOM … the X-factors of politics

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political party

    Mohd Asaduddin Owaisi, is a bitter rival of BJP. But now his party is fighting Bihar elections and this is surely good news for BJP. As this will help in dividing Muslim votes further. That will only help BJP. So in real life you don’t really know whose helping whom.

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    Dr Manmohan Singh after bitterly criticizing BJP in the morning. Calls on Prime Minister Narendra Modi in the afternoon. Many TV channels speculate as to why this meeting took place. There are rumours galore. That he went to tutor the PM on how to run Indian economy. Some said he called on the Prime Minister for asylum. Owing to the various scams committed during UPA regime. Where, BJP won the general elections, primarily because of the scams. So, in some ways thanks to Mrs Sonia Gandhi and Dr Manmohan Singh.

    Well on the face of it. BJP and Congress might be bitter rivals but the moral of the story is even a bitter rivals can give their opponents a lifetime of an opportunity. Perhaps, PM Narendra Modi didn’t forget this gesture of Dr Manmohan Singh. So, in politics who helps whom is often not in the hands of politicians alone.

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    Mohd Asaduddin Owaisi, is a bitter rival of BJP. But what happens. If his party MIM decides to contest UP elections. Muslim votes will further get divided, amongst Congress, SP, MIM, BSP and BJP. And who will it benefit–obviously BJP? So in politics no one knows, who’s helping whom.

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By Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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