Category Archives: short article

NEHRU SNOOP ON FAMILY MEMBERS OF SUBHASH CHANDRA BOSE. DID HE SURVIVE THE AIRCRASH?

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    Mystery deepens today on Subhash Chandra Bose. For who was Gumnami Baba? Read the full column till the end and the two newspaper clippings appended.

    Everything needn’t be proved. The world can as well live, with unproven stuff. For there is no scientific proof that God exists. Yet the majority on planet earth, believes in some form of God. Arising, purely out of faith. And ‘faith moves mountains’ as the saying goes. Post Subhash Chandra Bose’s air crash some believed he was dead, and some felt he was alive. In Lucknow there was a strong buzz, that Subhash Chandra Bose is alive and in solitary confinement near Ayodhya, and this how the story goes.

    ‘When I was young and in a school in Lucknow. There were rumours galore that an old ‘Baba’ stays near Ayodhya in a secluded ‘mutt’ and that he is Subhash Chandra Bose in hiding. And that many senior political leaders and government officials often come to see him but no civilian is allowed to meet him. So, then, who was he, if not Subhash Chandra Bose? This was a common hearsay in Lucknow, Faizabad and even Ayodhya around late sixties and early seventies. The veracity of this story can be traced back to some intelligence archives of the UP Government. But the moot question remained, why was Subhash Chandra Bose in hiding?

    And, to that we were told that Government of India had an unwritten understanding with the British, after independence. That ever in future. If Subhash Chandra Bose was found alive post the air crash on 18th August 1945. He would be handed over to the British Government for his secessionist acts. Where, the only punishment would be ‘capital punishment.’ But Government of India could not have handed over, its worthy son of the soil to the Britishers, even if clandestinely committed. So, when Subhash Chandra Bose was found alive, after the air crash he was kept under house arrest, and in hiding at a secret location in Ayodhya. And, later after some years there were rumours that the baba had died.

    Whether proven or unproven. There is no smoke without fire and such issues where the masses are not at rest keep simmering off and on.

    Read the article by M.J. Akbar on Nehru snooping titled. “Some Fire Smouldering Within Smoke.” Appended above.

    And below is another interesting article titled–“Mystery lives on: Did Netaji Subhas Bose really die in that plane crash.”

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By Kamlesh Tripathi

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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By Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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Share it if you like it

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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Our publications

GLOOM BEHIND THE SMILE

(The book is about a young cancer patient. Now archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  

ONE TO TANGO … RIA’S ODYSSEY

(Is a book on ‘singlehood’ about a Delhi girl now archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture, Delhi)

AADAB LUCKNOW … FOND MEMORIES

(Is a fiction written around the great city of Nawabs—Lucknow. It describes Lucknow in great detail and also talks about its Hindu-Muslim amity. That happens to be its undying characteristic. The book was launched in Lucknow International Literary Festival of 2014)

REFRACTIONS … FROM THE PRISM OF GOD

(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. It was launched in Lucknow International Literary Festival 2016)

TYPICAL TALE OF AN INDIAN SALESMAN

(Is a story of an Indian salesman who is, humbly qualified. Yet he fights his ways through unceasing uncertainties to reach the top. A good read not only for salesmen. The book was launched on 10th February, 2018 in Gorakhpur Lit-Fest. Now available in Amazon, Flipkart and Onlinegatha

(ALL THE ABOVE TITLES ARE AVAILABLE FOR SALE IN AMAZON, FLIPKART AND OTHER ONLINE STORES OR YOU COULD EVEN WRITE TO US FOR A COPY)

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SC: RETHINK LAW ON JUVENILES INVOLVED IN HEINOUS OFFENCES

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By Kamlesh Tripathi

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Court’s Stand Puts Pressure on Centre- Cabinet likely to take up bill

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    Supreme Court as usual has done extremely well. In coaxing the centre to have a re-look at the law. Providing mild punishment to juveniles when they are involved in heinous offences. In fact the Supreme Court has requested Parliament to differentiate between juveniles involved in innocuous and serious crimes.

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    In today’s day and age. Children mature much faster. And, from an early age of around eight to ten years they learn to handle mobiles, smart-phones, Tabs, Computers and even NET-surfing. They go global to compete with the best or the worst of the world. They do not dwell so much on the noble values of their parents. But get more influenced by the heft of materialism. The strings of loose morals that manifest in their parents and families.

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    A case in point could be Aakash in Gurgaon. Who could not be reformed as a juvenile. Recently he was held for a second murder at the age of twenty one. The first being at the age 14. When he killed his school mate with the revolver of his macho dad. That he carried to school.

    Read, the column below that appeared in TOI recently; an eye opener.

GURGAON: Gurgaon Police has arrested Aakash (21) who shot his friend dead in a city market on March 25. This was Aakash’s second murder. Seven years back, when he was only 14, Aakash had smuggled to his school – Euro International in Gurgaon — a revolver that belonged to his father’s friend and shot dead a classmate with whom he had a scrap a few days back.

According to sources, acting on a tip-off, a police team carried out a search operation around Sultanpur Lake on Sunday night and arrested Aakash alias Ashu and his three associates from a Mahindra Scorpio which was parked there. He evaded arrest so far by hiding in parts of Himachal Pradesh and then in Rohtak district. Cops recovered two illegal pistols from the vehicle. On Monday morning, all four accused were sent to three-day police remand by a city court. “All the accused have confessed to their role in the murder. We are questioning them further and hope to solve the case soon,” said Ved Prakash Godara, DCP (crime).

In his confession, Aakash reportedly told cops that Manish Kumar alias Bihari (23) repeatedly tried to kill him after a dispute over money, leaving him with no option than to kill him first in “self-defence”.
“Aakash has told us that more than a year back Manish sought his help in recovering around Rs 1.5 lakh from a third party and promised to share the money. Once Manish got the money, he refused Aakash his share and they had a fight over it. Aakash claims once Manish forcefully stopped his car with the intent of killing him but he escaped narrowly. Another such attempt was made during a friend’s wedding in Manesar,” an investigator told TOI.

Aakash then planned to kill Manish with the help of three other friends, one of whom is undergoing trial for the murder of a village sarpanch in 2011.

The three aides have been identified as Ashok alias Mental, native of Gijhi village, Manjit alias Monu, resident of Titoli village in Rohtak, and Manish alias Moga, native of Dundahera village.

While Manjit and Manish have no past crime record, Ashok is undergoing trial for the 2011 murder of Dalbeer Sarpanch of Nayagaon-Nayabas village in Rohtak.

On March 25, around 9pm, the accused came in a car and shot Manish Kumar at point blank range while he was eating momos at a stall in Sector 21 market. The victim, a native of Muzaffarpur in Bihar, himself was a history-sheeter and had been booked in several cases of murder and theft. He was recently released after serving a jail term for attempting to murder a lawyer in Kapashera.

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THE MENACE OF #LAL-BATTI #CULTURE … THE WAY OUT

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A lot is being discussed about the menace of Lal-Batti (Red-Beacon) culture in India. I hear and see many suggestions on TV and newspapers. But largely those suggestions are of routine nature and may not be helpful. For now, only a paradigm shift will make the difference.  Therefore, to get rid of this menace we require some out-of-the-box thinking, and to that effect my suggestions are as follows:

  1. Stop manufacture of Lal-Battis for general market forthwith. These red-beacons should be manufactured only against specific orders, emanating from the Government of India, for constitutional posts, and as approved by GOI or the honourable Supreme Court of India. Treat it, as a dangerous commodity, such as sale of acid or even live cartridges.
  2. Honourable Supreme Court has approved of certain constitutional posts, where Lal-Batti can be used. Barring these no one else should be allowed to use Lal-Battis, and if anyone is found breaking the law he or she should be fined for a minimum of Re 1 lac, plus additional amounts for misdemeanor and dishonour of the honourable Supreme Court orders.
  3. Dismantle the entire fleet of government vehicles with red-beacons, which are only misused by Netas and Bureaucrats, barring few pool vehicles and vehicles for top dignitaries. For the rest, provide them with car loans, basis their salaries and entitlements. Also, provide them with fuel and maintenance allowance and even driver allowance like in private sector. This will save crores of hard earned tax payers money as Capex. It will help in eradicating corruption and will also root out the unnecessary evil of lal-Battis.

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COMMUNICATION SKILLS AT WORKPLACE

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Just think of the modes in which our distant forebears communicated long ago- the evolution of the written word, speech, smoke signals, semaphores and the Morse code-one can go on and on. Here, of course, we need to concern ourselves with communication skills and time management in work place and home in the present times. Popular work culture does not perceive separate rules for men and women. We are all global managers in the local set up. Consider home, for a moment, as an extension of work place, particularly in the context of Indian women. While life at home may be laid back, care free, but is not without responsibility. And there the difference ends. The modern employee needs oral, written and technological skills to excel. Even the most naïve housewife is expected to operate the washing machine, handle the microwave oven, run the mixie, to draw money from an ATM and even to drive a car- that is if she wants to contribute meaningfully to the chores of routine but modern domestic life.

Nearly all work involves interaction and communication with others. Clear and effective communication between individuals, between teams and among departments is a vital part of any successful organization. Without effective communication in work place, business results and team relationships suffer. Poor performers continue to perform poorly and productivity drops. Good people are overburdened with more responsibility. In our personal lives we blame each other for lack of communication and agree to live in companionable silence.

We can see that employees still need written communication skills. Yet interpersonal oral communication skills are the ones most prized by employers in the new informal workplace atmosphere. At home the oral word has to be more precise as well as concise to avoid attrition. The ability to follow oral instructions is an important parameter in the overall persona of an employee, especially for front office employees. Considering the important nature of this faculty even CBSE has incorporated it in the form of ‘Listening & Writing skills, in their curricula. Employees who work with the public or closely with teams need skills in empathy and feedback techniques, especially in fields such as customer service, medical, and legal. Critical thinking and the ability to function as part of a problem-solving group are also skills that employers look for. Today’s worker must remain cool under pressure, adaptable to new technology and to a fast pace.

With benefit of hindsight I’ve shortlisted a few points which may be of some help to you while interacting with people.

  1. Clarity: Ensure the information you need to convey is, firstly, intelligible to you. Communicate it clearly and directly. Use language that is specific and unambiguous. Check that the receiver understands the message as you intended. Avoid acronyms lest they be confused.
  2. Be attentive Without becoming an active listener means you cannot make a conscious effort to truly hear what the other person is saying—don’t interrupt or respond until the other person has quite finished. It should come as no surprise that the best communicators are also the best listeners.
  3. Deportment: this means using the other person’s name, looking them in the eye, and nodding to aid in demonstrating you understand what they are saying. If you are communicating in writing, reread before sending your message to ensure that it could not be misinterpreted or taken as disrespectful.
  4. Message & Medium. Some of us are better communicating in writing and some are better at speaking. Consider the preference of your receiver.
  5. Who is the end-user : you may have to style your communication with your boss, co-worker, customer or supplier, differently.
  6. Mode: More and more of our workplace communication is done via email, voice mail and text messaging. There are advantages and disadvantages to each of these, depending on the message and the audience. Texting can be especially effective when a quick question or answer is required without further explanation or repeated follow up, e.g., “What time is the school council meeting.”

The important thing is to stay focused on behavior or performance and not character. You are not a judge of character. Avoid being biased or opinionated. When you are on the receiving end, avoid getting triggered by difficult messages. Keep in mind the bigger picture and the long term implications.

Don’t be yourself all the time. Be someone a little nicer and never confuse motion with action. After all, “ a man diligent at his work shall stand before kings”

A.K.Tripathi

Anubhab Apartments                                                                       26/03/2015

“#Arrey … PUBLIC BEWAKOOF HAI” – THE MENTALITY OF MANY #PARTY ‘SPOKES PERSONS’ WHO COME ON #PRIME TIME #TV #DEBATES

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A majority of party spokes persons, still don’t believe in this age old but popular Hindi song– “Yeh jo public hai, woh sab janti hai.”

    Most party spokes persons who appear in prime time TV debates of various reputed channels need to realise that the Indian viewer has matured far beyond their imagination. And heart to heart they hate this growing wisdom of the Indian public. As it makes their job even more difficult. Which is quite apparent if you attentively watch these programmes.

    Today’s mature TV viewer can clearly make out when the party spokesperson is lying or trying to defend the indefensible, by blindly following the party whip. And that, he or she has walked in, with the solemn pledge to defend the party at all costs. Where, one can glaringly make out from the screen. Whenever, they try to abide by those intermittent instructions that keep trickling into their mobiles in staccato rhythms. Basis, the intensity of the debate resulting in who is losing and who is winning through these frequent text messages or Whats-App. When, each time their eyes dip below, to read those crisp instructions.

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    The debates on TV have become more issue based than mere political pragmatism. Generally, trying to open each other’s ‘dhoti’ to score a brownie point. Just to stay ahead. This is what competition teaches you. Where, politics is no different, even when it has strange bedfellows. One can possibly consider the stale political rhetoric emanating out of TV screens coming all the way from the studios as mere gap fillers something like a comma or even a full stop. Often the panel comprises of spokes persons from BJP, Congress, AAP, SP, BSP, Akali- Dal, Janata Dal, Janata Dal United, TMC, NC, PDP, NCP, CPI, CPM, AIDMK and the DMK, to name a few. They all jostle to capture sound bites. The competition is mostly between political parties on one end, and journalists, lawyers, individuals- in-question or any other luminary from any other field, on the other end. All, trying to score a point over the other.

    Most spokes persons are, boastfully well-to-do. Apparently affluent, refreshingly articulate, and from the front ranks of political India. Who, while performing in these vibrant debates, quite often amalgamate a concoction of lies just to defend their party, come what may. But they cannot hide the disconnect between their pumping hearts, agitating minds, guilty eyes and tethering tongues and at times even their wavering hands and fingers, while confronting the camera. For, in a heated and not ready to give-in debate when the tongue tells a lie your eyes naturally look down, is when the heart sags, the throat chokes, the mind beeps and the hands and fingers balance between the heart and the mind. In all of this I guess the conscience is left behind, quite intentionally at a place where you can’t readily find. This irritates the viewers which the party should realise. In fact the party would gain more by accepting its mistakes if any. Than by stupidly arguing about it, as it is only human to err. One must not forget you have a new generation viewership now, that likes transparency.

    So, then why is it that no spokesperson can ever accept his party’s mistake openly on a TV debate? Perhaps, because, you require guts to do that. But then one must realise, by accepting mistakes you raise the bar of integrity. Recently, a new phenomenon has come alive. That is, to block co-panelists in debates from talking, by talking over them. I have seen this happening quite often in recent times. The latest was, what I saw the other day in Timesnow. When Arnab Goswami was debating the AAP debacle. The official party spokesperson of AAP, Preeti Menon was not allowing her own party M.P. to speak. Preeti Menon must have thought. She is doing a great job for her party, by not letting her own colleague to speak, just because he was critical about the establishment. But in such a case. The viewpoint of the viewers is quite different, where, she looked and sounded quite shallow and frivolous. As truth crosses all human boundaries. For make no mistake you can’t scuttle the truth by merely talking over it or by blocking it on a TV debate. Because, truth is  much closer to the viewer’s heart than one can even imagine.

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Posted by Kamlesh Tripathi

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https://kamleshsujata.wordpress.com

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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Our publications

GLOOM BEHIND THE SMILE

(Archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)  

ONE TO TANGO … RIA’S ODYSSEY

(Archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture)

AADAB LUCKNOW … FOND MEMORIES

(Launched in Lucknow International Literary Festival 2014)

REFRACTIONS … FROM THE PRISM OF GOD

(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. Book was launched in Lucknow International Literary Festival 2016)

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

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O MY FAIR LADY!

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  2my fair ladt

    Our formative years were full of fun and coupled to them was a careless, happy –go- lucky lifestyle that went naturally with it. The gay abandon and freedom we enjoyed was all within the family for we enjoyed doing things together. Life was simple and modes of entertainment simpler. No Cineplex, no DVDs, or play stations or speed dating. A good game of cricket followed by a refreshing ice soda, topped by a steaming cup of coffee with a bun, perhaps, was the ultimate luxury. My interest in movies as a source of entertainment was influenced by my uncle who belonged to the era of Douglas Fairbanks, Spencer Tracey, Clark Gable, Cary Grant, Gregory Peck and a host of others who gave that aura of sheer mysticism and glamour to Hollywood, which makes it what it is today. Uncle was particular about the movies we saw, especially the English movies. He out rightly discouraged the slam-bang-wham types, excepting, of course, the Westerns starring John Wayne, Gary Cooper and the ilk. Uncle acquainted us with the top genre movies including the noire category made by Hollywood. The list of films ranged from Ten Commandments, Ben Hur, My Fair Lady, The Sound of Music to Scapegoat, Stagecoach and Gunfight at O.K. Coral. However, my all time favourite is The Sound of Music. ‘Do Re Me Fa…’ , ‘I’m sixteen going on seventeen….’, oh, what numbers, simply out of this world-or mind blowing by today’s parlance. For sheer magic of music and visual excellence the movie is miles ahead of its genre.

But for unalloyed intellectual treat My Fair Lady takes the cake. Elders at home took great pains to explain the essential hypocrisy of the British and their unique trait of laughing at themselves. That, perhaps, has moulded my present opinion. Based on Pygmalion by the great English dramatist, GBS, this captivating musical, a Twentieth Century Fox Production, won the best film Oscar(1964). The name Pygmalion refers to the king of Cyprus who fell in love with a statue of his own making. The beautiful statue was bestowed with life and turned into a more beautiful maiden whom Pygmalion married, or so the story goes. Henry Higgins is an English linguistics professor without peer. He is also a misogynistic bachelor-brash, arrogant but totally committed to his work. The Covent Garden scene where he meets scruffy Eliza Dolittle, superbly portrayed by Audrey Hepburn, a common flower girl with a Cockney accent, is uniquely scripted and refreshingly filmed.

Professor Higgins takes on Eliza under his tutelage in order to transform her from a rustic flower girl to a lady who captures the majesty and grandeur of the English language with impeccable articulation. They train together and enter into a cantankerous relationship where Eliza threatens Higgins, “Just you wait Henry Higgins”. Eliza has to work unceremoniously as part of his innovative speech devices much to the anguish of Col Pickering who sympathises with the girl for the ordeals she suffers. Higgins bets with Pickering that he will be able to pass Eliza off as a Duchess in six months time. The big day finally arrives. Pretenders, masqueraders, and polyglots arrive incognito to de-mask Eliza. They tease, torment and taunt Eliza who stands unnerved by their verbal sallies. Eliza steals the show with His Majesty leading the dance with her, much like the Cindrella of the fairy tale. Eliza transcends expectations beyond measure. Higgins finds it difficult to believe in his own handiwork and concedes defeat, saying: “ I have grown accustomed to her face”.

Astonishing sets, captivating costumes and excellent photography together with immortal tunes like’ “Get me to the church in time”, “I could have danced all night” transform the movie into a classic. Down to this day the movie ranks as an all time favourite for our entire family. The supporting cast in the form of Alfred Dolittle (Stanley Holloway) in the role of Eliza’s eccentric yet charismatic father is no less endearing. Alfred delivers some of the finest lines in the film, and remains my favourite character to this day. Our own Bollywood has many a times borrowed thematic contents from Hollywood classics of the early sixties and seventies. Dil Hai Ki Manta Nahi and picked up its theme from It Happened One Night, while The Sound Of Music provided the concept for Parichay. Devanand’s Manpasand adapted substantially from My Fair Lady. In doing so the Bollywood  attempt was bold but not a patch on the great movie. However, Devanand as Higgins and Girish Karnad as Col Pickering just manage to keep the movie afloat.

Going back to my favourite, the most exciting part of the movie is where Higgins and Eliza sing the ditty “The Rain In Spain Falls Mainly in the Plain”.  Suddenly Eliza discovers that the tone, timbre and modulation of her voice have acquired the Queen’s accent. The exhilaration and joy of the Professor is a delight to watch. Even Pickering and the house maids join in the fun as the song goes on and on. The scene is one of the high point of the movie. The acerbic wit in the allegory authored by the redoubtable GBS is commendably brought out in the film which for me remains a moving experience.

A.K.Tripathi,                                                                                                                                        Guwahati-Assam

March-2015

First published in Local Area Magazine titled ‘Nava Arunodoi’ in 2009. The article has since been re-edited.

U.P. POLICE NEEDS TO GIVE A MORE PROFESSIONAL INTRODUCTION OF ITSELF

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UP is the biggest state of India, with supposedly a huge professional police force. But then why is it that UP Police often gives a clumsy introduction of itself.

From running after minister Azam Khan’s buffaloes, to 40 policemen being caught ticket less while travelling by train just a couple of days ago near Agra, to disposing of bombs in UP style- grab it, dunk it, beat it; again near Agra. The already long list is only increasing.

Surely, the bosses of UP Police need to introspect over the dwindling public impression of the police force.

After all, ‘you are what other people see you as’ – Sartre

Please read the column published in TOI on 19.3.15 wherein UP Policemen take a risky route to diffuse bombs:

“Bomb disposal, UP style: Grab it, dunk it, beat it

Ishita.Mishra@timesgroup.com

Agra: What do you do when confronted with a dozen or so country made bombs on the staircase of a crowded library? Two Agra cops found themselves in such a situation on Tuesday. Their response left onlookers confused about whether to applaud their courage or deplore their stupidity. The duo filled a container with water, then dunked the bombs in it to “neutralize” them.

Not satisfied with their effort and fearful the bombs may still explode, they hunted for sticks and stones and started beating the bombs to pulp. Finally they carried the explosives with them on their motorbike to get rid of them at some safe place.”

Surely, this is not a professional way of diffusing bombs; nor a professional way to display raw guts.

CELEBRITIES, PLEASE DON’T JUST ENDORSE PRODUCTS FOR CASH STACKS ALONE- THINK OF THE CUSTOMER TOO

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    Product endorsement is a form of testimonial from someone, who indicates they like or approve of a product. Generally, product endorsements are solicited from people who are socially prominent. Friedman & Friedman defines a ‘celebrity endorser as an individual who is known by the public for his or her achievements in areas other than that of the product class endorsed.’

    Therefore, in that context, is it right for any celebrity to endorse a company’s product without proper due diligence, about its quality and customer satisfaction levels. In fact, customer satisfaction should be one of the basic criteria to decide, whether the celebrity should go ahead and endorse the product or not.

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    For, when a customer decides to buy a product. He does take into account the profile and aura of the celebrity, who is endorsing it and takes his ‘words’ to be the gospel truth. But why? We may ask. Reason is very simple. Because, the customer one way or the other equates the profile and personality of the celebrity, endorsing the product, with that of himself and the product and service, the company offers.

    Moreover, the customer ratifies the ‘trust’ by buying the product, that the celebrity creates around the product by endorsing it–Primarily in parameters of quality; and a brief description of ‘quality’ would be, ‘what is promised, is delivered.’

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BUT THERE ARE CERTAIN INDUSTRIES WHERE CAUTION IS REQUIRED BY CELEBRITIES

    For example Indian cricketer Mahendra Singh Dhoni is the brand ambassador of Amrapali group. A prominent builder of North India, and endorses almost all their housing projects. Film stars such as Rishi Kapoor and Neetu Kapoor (nee Neetu Singh) endorse flats and houses of Gaur sons and Shahrukh Khan for Mahagun.

    These celebrities, endorse projects of builders by appearing in full page newspaper and magazine advertisements, apart from bill board and fancy TV advertisements. To build that brand pull by charging a fortune–mostly in crores. But before accepting these endorsements, do they even check to their satisfaction about the myriads of customer complaints against these builders, in terms of projects not being completed on time, quality issues, overcharging, illegal construction, stopping of genuine refunds to customers and the list is but long. And, basis these endorsements, thousands and thousands of customers invest their hard earned and lifetime savings with these builders only to be left hapless most of the times.

SO IS THERE A WAY OUT?

    Just as the company undertakes a thorough due-diligence about the celebrity, in terms of his or her brand positioning against the product he is about to sign. The celebrity too should also undertake a thorough check of the company’s reputation and its customer satisfaction levels. Where, the advertising agency should provide all but relevant details to the product endorser. Maybe, the government can formulate a stringent law against such celebrities, who endorse false claims across industry, product and customer satisfaction levels.

    For, it will only be ethical on the part of these celebrities to make their additional millions, by not callously stamping on a common man’s dream, by endorsing any product, by any company. And, for such companies without any moral and ethics. It is imperative they revisit their mission and vision.

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By Kamlesh Tripathi

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                                                                    https://kamleshsujata.wordpress.com

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Share if you like it

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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases. Should you wish to donate for the cause the bank details are given below:

NAME OF ACCOUNT: SHRAVAN CHARITY MISSION

Account no: 680510110004635 (BANK OF INDIA)

IFSC code: BKID0006805

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Our publications

GLOOM BEHIND THE SMILE

ONE TO TANGO … RIA’S ODYSSEY

AADAB LUCKNOW … FOND MEMORIES

REFRACTIONS … FROM THE PRISM OF GOD

(CAN BE BOUGHT FROM ON LINE BOOK STORES OR WRITE TO US FOR COPIES)

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#GOVERNMENT NEEDS TO PROVIDE ADEQUATE #SECURITY #COVER TO #ARNAB #GOSWAMI

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Copyright@shravancharitymission

Kamlesh Tripathi

134

Arnab Goswami, editor-in-chief, Times now, is leading an unrelenting media campaign against VVIP-ISM. He is fast becoming the likes of many crusaders; mostly standing by whistle blowers who have lost their lives fighting injustice that mars the society in some manner or the other. Crusaders such as Satendra Dubey, Manjunath and now IAS officer DK Ravi and many more distinguished personalities who lost their lives for a worthy cause have touched his emotional cord and he sensitizing India towards dealing with the scourge of corruption that breeds in the confines of Political-Bureaucratic-Businessman nexus.

Yesterday, on news hour debate one could see the passion oozing out of him, when he was taking issues about politicians and builders daringly.

And, under the circumstances it will only be proper for the Government to provide adequate security cover to him.

Well done Arnab and keep it up.

WORD POWER-IDIOMS-PHRASES

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Copyright@shravancharitymission

By Kamlesh Tripathi

A learned society values a person with a sound vocabulary.

123

  • Di-rigueur: Fashionable, up-to-date.
  • Quirky: peculiar or with unexpected traits, eccentric.
  • Avuncular: Kind of friendly towards a younger or a less experienced person.
  • Opprobrium: harsh criticism.
  • Grunt: of animal make a low, short guttural sound.
  • Liverish: slightly ill
  • tawny : of an orange-brown or yellowish-brown colour.
  • Tramp: walk heavily or noisily.
  • Honorofic: a title or word implying or expressing respect.
  • Shikoed: prostrating themselves upon the ground, the hands
  • Waddled: walk with short steps and a clumsy swaying motion.
  • Lithograph: The art or process of producing a picture
  • Sidelongness: a sidelong glance
  • Sallow: (of a person’s face or complexion) of an unhealthy yellow or pale brown colour.
  • Ochreous: a pale brownish yellow colour.
  • Priori: is a philosophical term that is used in several different ways. The term is suppose to mean knowledge that is gained through deduction, and not through empirical evidence. For instance, if I have two apples now, and I plan to add three apples, I will have five apples. This is knowledge gained deductively.
  • Ectoplasm: the more viscous, clear outer layer of the cytoplasm in amoeboid cells; a supernatural viscous substance that supposedly exudes from the body of a medium during a spiritualistic trance and forms the material for the manifestation of spirits.
  • Ensconced : establish or settle (someone) in a comfortable, safe place.
  • Equipoise: balance of forces or interests.
  • Discountenance: Refuse to approve of; disturb the composure of.
  • Wanton: Deliberate and unprovoked, sexually modest or promiscuous.
  • Solstice: either of the two times in the year, the summer solstice and the winter solstice, when the sun reaches its highest or lowest point in the sky at noon, marked by the longest and shortest days.
  • Spigot: a small peg or plug, especially for insertion into the vent of a cask; a tap.
  • Confucian: relating to Confucius or Confucianism.
  • Kowtow: act in an excessively subservient manner.
  • Pedagogy: the method and practice of teaching, especially as an academic subject or theoretical concept.”the relationship between applied linguistics and language pedagogy”
  • Plenipotentiary: a person, especially a diplomat, invested with the full power of independent action on behalf of their government, typically in a foreign country.
  • Boorish: Rough and bad mannered, coarse.
  • Quintessential: Representing the most perfect or typical example of a quality or class.
  • Jingoism: Extreme patriotism, especially in the form of aggressive or war like foreign policy.
  • Discomfiture: A feeling of unease or embarrassment; awkwardness.
  • Bete Noire: A person or a thing that someone dislikes very much.
  • Neologisms: 1. A new word or expression 2. The coining of use of new words
  • Intransigence: Uncompromising, stubborn.
  • Atavistic: 1. Resemblance to remote ancestors rather than to parents or animals 2. Reversion to an earlier type
  • Tall poppy syndrome: A social phenomenon where those with more merit or success are disparaged and pulled down.
  • Purported: Appear to be or do something, especially falsely.
  • Rime: Frost formed on cold objects by the rapid freezing water vapour in cloud or fog
  • Hegemonic: Ruling or dominant in a political or social context.
  • Impinge: To have an effect, especially a negative one.
  • Prosaic: Having or using the style or diction of prose as opposed to poetry; lacking imaginativeness or originality.
  • Fulsome: Complimentary or flattering to an excessive degree.
  • Raconteur: A person who tells anecdotes in a skillful and amusing manner.
  • Hurtle: Move or cause to move at high speed.
  • Callow: Inexperienced and immature.
  • Guffaw: Loud and hearty laugh.
  • Russet: Reddish brown in colour, rustic, lonely.
  • Delirium: Restlessness, illusions, incoherence.
  • Speckled: Covered or marked with a large number of small spots or patches of colour.
  • Ubiquitous: Present, appearing or found everywhere.
  • Balk: Hesitate or be unwilling to accept an idea or undertaking.
  • effrontery: Insolent or impertinent behaviour.
  • Inchoate: Just begun and not so fully formed or developed; rudimentary
  • Mallet: A hammer with a large, usually a wooden handle.
  • Accompaniment: A musical part which supports or partners an instrument.
  • Clammy: Unpleasantly damp and sweaty
  • Forswear: Agree to give up or do without.
  • Insouciance: Indifference; casual lack of concern
  • Mendicant: Given to begging; a beggar
  • Cannabis: A tall plant with a stiff upright stem, divided serrated leaves, and granular hair. It is used to produce hemp fire & as a psychotropic drug.
  • South Paw:Is the normal stance for a left handed boxer.
  • Ambled: to walk at a slow and relaxed speed.
  • Corpulent: Fat
  • Abound: exist in large numbers or amounts.
  • Deckle edge: is a type of rough cut edged paper used in the book trade.
  • Wading: walk with effort through water or another liquid or viscous substance.
  • Wrought: (of metals) beaten out or shaped by hammering; made or fashioned in the specified way.

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