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O MY FAIR LADY!

March 30, 2015article, article on bollywood, articles, cinema, column, lifestyle article, short article, short article on film, snippetassam, benhur, bollywood, cary grant, cinema, cineplex, clark gable, cricket, douglas fairbanks, entertainment, films, gary cooper, gregory peck, hollywood, john wayne, lifestyle, my fair lady, simlicity, sound of music, spencer tracey, ten commandments, tollywoodshravancharitymission

Our formative years were full of fun and coupled to them was a careless, happy –go- lucky lifestyle that went naturally with it. The gay abandon and freedom we enjoyed was all within the family for we enjoyed doing things together. Life was simple and modes of entertainment simpler. No Cineplex, no DVDs, or play stations or speed dating. A good game of cricket followed by a refreshing ice soda, topped by a steaming cup of coffee with a bun, perhaps, was the ultimate luxury. My interest in movies as a source of entertainment was influenced by my uncle who belonged to the era of Douglas Fairbanks, Spencer Tracey, Clark Gable, Cary Grant, Gregory Peck and a host of others who gave that aura of sheer mysticism and glamour to Hollywood, which makes it what it is today. Uncle was particular about the movies we saw, especially the English movies. He out rightly discouraged the slam-bang-wham types, excepting, of course, the Westerns starring John Wayne, Gary Cooper and the ilk. Uncle acquainted us with the top genre movies including the noire category made by Hollywood. The list of films ranged from Ten Commandments, Ben Hur, My Fair Lady, The Sound of Music to Scapegoat, Stagecoach and Gunfight at O.K. Coral. However, my all time favourite is The Sound of Music. ‘Do Re Me Fa…’ , ‘I’m sixteen going on seventeen….’, oh, what numbers, simply out of this world-or mind blowing by today’s parlance. For sheer magic of music and visual excellence the movie is miles ahead of its genre.

But for unalloyed intellectual treat My Fair Lady takes the cake. Elders at home took great pains to explain the essential hypocrisy of the British and their unique trait of laughing at themselves. That, perhaps, has moulded my present opinion. Based on Pygmalion by the great English dramatist, GBS, this captivating musical, a Twentieth Century Fox Production, won the best film Oscar(1964). The name Pygmalion refers to the king of Cyprus who fell in love with a statue of his own making. The beautiful statue was bestowed with life and turned into a more beautiful maiden whom Pygmalion married, or so the story goes. Henry Higgins is an English linguistics professor without peer. He is also a misogynistic bachelor-brash, arrogant but totally committed to his work. The Covent Garden scene where he meets scruffy Eliza Dolittle, superbly portrayed by Audrey Hepburn, a common flower girl with a Cockney accent, is uniquely scripted and refreshingly filmed.

Professor Higgins takes on Eliza under his tutelage in order to transform her from a rustic flower girl to a lady who captures the majesty and grandeur of the English language with impeccable articulation. They train together and enter into a cantankerous relationship where Eliza threatens Higgins, “Just you wait Henry Higgins”. Eliza has to work unceremoniously as part of his innovative speech devices much to the anguish of Col Pickering who sympathises with the girl for the ordeals she suffers. Higgins bets with Pickering that he will be able to pass Eliza off as a Duchess in six months time. The big day finally arrives. Pretenders, masqueraders, and polyglots arrive incognito to de-mask Eliza. They tease, torment and taunt Eliza who stands unnerved by their verbal sallies. Eliza steals the show with His Majesty leading the dance with her, much like the Cindrella of the fairy tale. Eliza transcends expectations beyond measure. Higgins finds it difficult to believe in his own handiwork and concedes defeat, saying: “ I have grown accustomed to her face”.

Astonishing sets, captivating costumes and excellent photography together with immortal tunes like’ “Get me to the church in time”, “I could have danced all night” transform the movie into a classic. Down to this day the movie ranks as an all time favourite for our entire family. The supporting cast in the form of Alfred Dolittle (Stanley Holloway) in the role of Eliza’s eccentric yet charismatic father is no less endearing. Alfred delivers some of the finest lines in the film, and remains my favourite character to this day. Our own Bollywood has many a times borrowed thematic contents from Hollywood classics of the early sixties and seventies. Dil Hai Ki Manta Nahi and picked up its theme from It Happened One Night, while The Sound Of Music provided the concept for Parichay. Devanand’s Manpasand adapted substantially from My Fair Lady. In doing so the Bollywood attempt was bold but not a patch on the great movie. However, Devanand as Higgins and Girish Karnad as Col Pickering just manage to keep the movie afloat.

Going back to my favourite, the most exciting part of the movie is where Higgins and Eliza sing the ditty “The Rain In Spain Falls Mainly in the Plain”. Suddenly Eliza discovers that the tone, timbre and modulation of her voice have acquired the Queen’s accent. The exhilaration and joy of the Professor is a delight to watch. Even Pickering and the house maids join in the fun as the song goes on and on. The scene is one of the high point of the movie. The acerbic wit in the allegory authored by the redoubtable GBS is commendably brought out in the film which for me remains a moving experience.

A.K.Tripathi, Guwahati-Assam

March-2015

First published in Local Area Magazine titled ‘Nava Arunodoi’ in 2009. The article has since been re-edited.

CELEBRITIES, PLEASE DON’T JUST ENDORSE PRODUCTS FOR CASH STACKS ALONE- THINK OF THE CUSTOMER TOO

March 19, 2015article, article advertising property, article on bollywood, article on feedback, articles, cinema, column, lifestyle article, product complaint article, property home-buyer article, short article, short article on business, short article on film, snippetadvertisements, advertising agencies, amir khan, amitabh bachchan, builders, celebrity, corporate, deepika padukone, dhoni, false advertisements, industry, neetu, nitu singh, priyanka chopra, rishi, rishi kapoor, salman khan, shah rukh khanshravancharitymission

Product endorsement is a form of testimonial from someone, who indicates they like or approve of a product. Generally, product endorsements are solicited from people who are socially prominent. Friedman & Friedman defines a ‘celebrity endorser as an individual who is known by the public for his or her achievements in areas other than that of the product class endorsed.’

Therefore, in that context, is it right for any celebrity to endorse a company’s product without proper due diligence, about its quality and customer satisfaction levels. In fact, customer satisfaction should be one of the basic criteria to decide, whether the celebrity should go ahead and endorse the product or not.

For, when a customer decides to buy a product. He does take into account the profile and aura of the celebrity, who is endorsing it and takes his ‘words’ to be the gospel truth. But why? We may ask. Reason is very simple. Because, the customer one way or the other equates the profile and personality of the celebrity, endorsing the product, with that of himself and the product and service, the company offers.

Moreover, the customer ratifies the ‘trust’ by buying the product, that the celebrity creates around the product by endorsing it–Primarily in parameters of quality; and a brief description of ‘quality’ would be, ‘what is promised, is delivered.’

BUT THERE ARE CERTAIN INDUSTRIES WHERE CAUTION IS REQUIRED BY CELEBRITIES

For example Indian cricketer Mahendra Singh Dhoni is the brand ambassador of Amrapali group. A prominent builder of North India, and endorses almost all their housing projects. Film stars such as Rishi Kapoor and Neetu Kapoor (nee Neetu Singh) endorse flats and houses of Gaur sons and Shahrukh Khan for Mahagun.

These celebrities, endorse projects of builders by appearing in full page newspaper and magazine advertisements, apart from bill board and fancy TV advertisements. To build that brand pull by charging a fortune–mostly in crores. But before accepting these endorsements, do they even check to their satisfaction about the myriads of customer complaints against these builders, in terms of projects not being completed on time, quality issues, overcharging, illegal construction, stopping of genuine refunds to customers and the list is but long. And, basis these endorsements, thousands and thousands of customers invest their hard earned and lifetime savings with these builders only to be left hapless most of the times.

SO IS THERE A WAY OUT?

Just as the company undertakes a thorough due-diligence about the celebrity, in terms of his or her brand positioning against the product he is about to sign. The celebrity too should also undertake a thorough check of the company’s reputation and its customer satisfaction levels. Where, the advertising agency should provide all but relevant details to the product endorser. Maybe, the government can formulate a stringent law against such celebrities, who endorse false claims across industry, product and customer satisfaction levels.

For, it will only be ethical on the part of these celebrities to make their additional millions, by not callously stamping on a common man’s dream, by endorsing any product, by any company. And, for such companies without any moral and ethics. It is imperative they revisit their mission and vision.

By Kamlesh Tripathi

https://kamleshsujata.wordpress.com

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#KISHORE-KUMAR- NOT A RECIPIENT OF ANY “PADMA” AWARD EVEN AFTER 27 YEARS OF HIS DEATH

March 16, 2015articles, cinema, column, interesting facts, short article on film, short srticle, snippet#yeswecan, bengali songs, bollywood, favourtism, film industry, hindi songs, kishore kumar, ministry of I&B, mumbai, padma awards, padma bhushan, padma shri, playback singer, PMOshravancharitymission

Does it require something more than sterling- unquestioned-talent to earn these awards?

It is already stinking. But before it starts rotting. The present government should correct, one of the biggest follies of the previous governments of not awarding any ‘Padma’ award to legendary, genius and ever green Kishore Kumar. One of the biggest all time singers of India- who died 27 years ago.

He spent 41 years in the industry as an actor and a singer and that too par excellence. And all rolled into one as a producer, director, lyricist, music director and a scriptwriter. So, it is indeed intriguing to note why government after government failed to include him in the awardee list- not even a Padma Shri … which is so very pathetic.

Kishore Kumar was a cynosure of every Indian, cutting across religion, mother- tongue, regions and states. And, I’m more than sure. Indians will be most eager to know as to why this son-of-the-soil has been denied the prestigious ‘Padma’ award. Especially, when we compare this iconic film personality with many others who have received ‘Padma’ awards much earlier in their careers. It gives you an eerie feeling loaded with bias.

By not including him in the awardee list we have not only insulted Kishore Kumar but every Indian who has a song or two of Kishore on his lips. And may curse be upon all those, who with ulterior motives, kept omitting his name from the list of awardees year after year.

But a ray of hope comes from Prime Minister Narendra Modi who is now busy correcting many wrongs of India, committed in the past and I am sure he will take up this wrong too.

Kishore Kumar has sung 2,703 songs in 1188 Hindi films. He has also sung 156 Bengali and 8 Telugu songs. May Kishore Da rest in peace.