Those who do not learn from history often repeat it. Social networking sites are mushrooming like bamboo shoots after a spring rain. However, despite all the negative findings of various studies carried out one cannot invalidate the usefulness of the tools of communication.
An industrialised society needs to be highly connected and these social networks fulfil that role admirably. They have rendered distance and time irrelevant, as so effectively brought out in the movie, Bajrangi Bhaijan. Had it not been for the electrifying networking blitz, the poor girl would have never made it home? This apart, their use in marketing and engendering popular support for a social cause is undeniable. The old fashioned word of mouth publicity can be combined with social networking websites to reach public, in geometric progression. This was amply demonstrated during Arab Spring movement across the middle-east and North Africa.
On the flipside it has privacy issues. We use the websites for promoting ourselves and by extension for outsmarting and outreaching our friends by presenting a profile which is ONE UP ON YOU. Reckon a website post showing a photo of someone against the backdrop of an Audi. That someone is likely to get a counter post of his friend against a backdrop of Maybach Exelero. It does not matter how lordly an image your facebook profile may carry. You’ve got to do your own growing no matter how tall your grandfather was, as the Irish saying goes. Problems don’t end there. In the past they have created relationship problems and a lot of heart burns. Both the sides have their arguments for I strongly believe that no two persons ever read the same book.
The essence of their popularity is in their versatility and inalienable democratic spirit. All said and done, social networking websites are what the users make of them. After all it is the driver behind the wheels who makes the car a pleasure or pain.
By Ajit K Tripathi
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Shravan Charity Mission is an NGO that works for poor children suffering from life threatening diseases especially cancer. Our posts are meant for our readers that includes both children and adults and it has a huge variety in terms of content. We also accept donations for our mission. Should you wish to donate for the cause. The bank details are given below:
NAME OF ACCOUNT: SHRAVAN CHARITY MISSION
Account no: 680510110004635 (BANK OF INDIA)
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GLOOM BEHIND THE SMILE
(The book is about a young cancer patient. Now archived in 7 prestigious libraries of the US, including, Harvard University and Library of Congress. It can also be accessed in MIT through Worldcat.org. Besides, it is also available for reading in Libraries and archives of Canada and Cancer Aid and Research Foundation Mumbai)
ONE TO TANGO … RIA’S ODYSSEY
(Is a book on ‘singlehood’ about a Delhi girl now archived in Connemara Library, Chennai and Delhi Public Library, GOI, Ministry of Culture, Delhi)
AADAB LUCKNOW … FOND MEMORIES
(Is a fiction written around the great city of Nawabs—Lucknow. It describes Lucknow in great detail and also talks about its Hindu-Muslim amity. That happens to be its undying characteristic. The book was launched in Lucknow International Literary Festival of 2014)
REFRACTIONS … FROM THE PRISM OF GOD
(Co-published by Cankids–Kidscan, a pan India NGO and Shravan Charity Mission, that works for Child cancer in India. The book is endorsed by Ms Preetha Reddy, MD Apollo Hospitals Group. It was launched in Lucknow International Literary Festival 2016)
TYPICAL TALE OF AN INDIAN SALESMAN
(Is a story of an Indian salesman who is, humbly qualified. Yet he fights his ways through unceasing uncertainties to reach the top. A good read not only for salesmen. The book was launched on 10th February, 2018 in Gorakhpur Lit-Fest. Now available in Amazon, Flipkart and Onlinegatha)
RHYTHM … in poems
(Published in January 2019. The book contains 50 poems. The poems describe our day to day life. The book is available in Amazon, Flipkart and Onlinegatha)
(Published in February 2020. The book is a collection of eight short stories. It is available in Amazon, Flipkart and Notion Press)
(ALL THE ABOVE TITLES ARE AVAILABLE FOR SALE IN AMAZON, FLIPKART AND OTHER ONLINE STORES OR YOU COULD EVEN WRITE TO US FOR A COPY)