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By Kamlesh Tripathi

MESSY–#MAGGI 2 MINUTE #NOODLE

What MNCs should know

#MaggiRecalled

High lead content in Maggi has sent Nestle into a tizzy of a lifetime. Vigorous tests are on, in the food labs of India, and soon anyone’s bluff will be caught if not already. And, it is not only for Nestle, but a reminder for all MNCs that gone are the days when you could serve a sub-standard and obsolete product in India and get away, as the equations have altered and tables have turned.

Today the literacy levels of India are at 74%, and most Indians when they walk into a store have already made up their minds, about what they are going to buy and why. Consumer laws too have firmed up even when they may not be as pungent as the US.

India over the years has become a very attractive and money spinning…